Enrollment Growth Lead — AI-Powered Private School (Bay Area)

Crossover; Berkeley (CA); On-site; USD 240,000 - 260,000; Full time

Job summary

Alpha School is hiring a Director of Enrollment to drive growth for one Bay Area campus. You will build author‑level demand through preschool and feeder relationships, staff events, and local partnerships, while owning the entire enrollment journey from inquiry to onboarding.

You will lead tours, manage high-net-worth prospects, and defend our AI-powered learning model to analytical parents. This on-site role requires strong communication and relocation to the Bay Area.

Qualifications

• 3+ years in premium client-facing roles where an individual or family was the buyer at $25K+ per client or $2K+ per month
• Ownership of end-to-end client/admission journey: application, needs assessment, offer, decision, onboarding
• Measurable growth or customer-acquisition number you owned with leads and local partnerships
• 7+ concurrent client/family relationships tracked in a CRM or database
• Concrete example of recommending against your own product when not a fit
• Hands-on use of AI tools in client-facing workflow (prep, outreach, summaries)
• Experience leading in-person tours/meetings for demanding audiences
• Strong written and verbal communication with executive presence
• Live in or relocate within 60 days to Palo Alto or San Rafael, CA; on-site only
• Authorized to work in the United States without visa sponsorship

Responsibilities

• Grow enrollment at one Bay Area campus with families who will thrive in the Alpha model.
• Own every stage: inquiry, needs assessment, campus tour, shadow day, enrollment decision, onboarding.
• Lead tours, open houses, and information sessions defending an AI-powered learning model to skeptical parents.
• Maintain 7+ active family relationships at different stages with tracked status and next actions.
• Report weekly on pipeline health and conversion quality; rewrite local admissions playbook, FAQs, and SOPs.

Skills

Premium client-facing roles

End-to-end enrollment ownership

CRM management (HubSpot)

AI tools in client workflows

High-net-worth stakeholder management

Executive communication

Relationship juggling (multi-touch)

Willingness to relocate (Bay Area)

Tools

HubSpot

SIS

Job description

Alpha School is hiring a Director of Enrollment to drive growth for one Bay Area campus. You will build author‑level demand through preschool and feeder relationships, staff events, and local partnerships, while owning the entire enrollment journey from inquiry to onboarding.

You will lead tours, manage high-net-worth prospects, and defend our AI-powered learning model to analytical parents. This on-site role requires strong communication and relocation to the Bay Area.