Enrollment Growth Director - Bay Area Campus

Crossover; Santa Maria (CA); On-site; USD 230,000 - 270,000; Full time

Job summary

Alpha reimagines the school day with faster learning and stronger mentorship. The Director of Enrollment will be the founding local face at one Bay Area campus, responsible for developing relationships, generating demand, and guiding families through the entire admissions process.

You’ll own end-to-end journeys, present the AI-powered model to discerning parents, and build a local playbook for ongoing growth.

Qualifications

• 3+ years in premium client-facing roles with $25K+ per client or $2K+ per month revenue.
• Own end-to-end admissions journey: application to onboarding.
• Proven growth or customer-acquisition ownership with measurable results.
• 7+ concurrent client relationships tracked in CRM or database.
• A concrete example of recommending against your own product because it was not the right fit.
• Hands-on use of AI tools in client workflows.
• Experience leading in-person tours for high-net-worth clients.
• Strong executive-level written and verbal communication.
• Experience managing multi-touch relationships over several weeks.
• Will relocate within 60 days to Palo Alto, CA, or San Rafael, CA; on-site only.
• Authorized to work in the United States without visa sponsorship.

Responsibilities

• Generate own qualified family demand through preschool and feeder-school relationships, community partnerships, referrals, and local events.
• Own every stage yourself: inquiry, needs-assessment conversation, campus tour, student shadow day, enrollment decision, and onboarding.
• Lead tours, open houses, and information sessions defending an AI-powered learning model to analytical, skeptical parents.
• Hold 7+ active family relationships at different stages, tracked in HubSpot and our SIS.
• Report weekly on pipeline health and conversion quality, and rewrite the local admissions playbook, FAQs, and SOPs.

Skills

Premium client-facing

Lead generation

CRM tracking

AI tools use

Executive communication

In-person tours

Relationship management

Relocation readiness

Job description

Alpha reimagines the school day with faster learning and stronger mentorship. The Director of Enrollment will be the founding local face at one Bay Area campus, responsible for developing relationships, generating demand, and guiding families through the entire admissions process.

You’ll own end-to-end journeys, present the AI-powered model to discerning parents, and build a local playbook for ongoing growth.