Enrollment Growth Architect – Bay Area Private School

Crossover; West Covina (CA); On-site; USD 230,000 - 270,000; Full time

Benefits offered by this job

Benefits (W‑2)

Job summary

Alpha School is hiring a Director of Enrollment to grow one Bay Area campus with families who will thrive in the Alpha model. You will own the full admissions journey, lead tours and events, and manage multiple relationships in HubSpot and our SIS, ensuring data-driven decisions.

In this role, you will work primarily outside the building in Year One, then become the visible campus leader, with a playbook for scalability across campuses. This is a high-trust, high-impact sales leadership position.

Qualifications

• 3+ years in premium client-facing roles with buyers at $25K+ per client or $2K+ per month.
• Owner of end-to-end client/admissions journey: application to onboarding.
• Measurable growth or customer-acquisition numbers you owned.
• 7+ concurrent client or family relationships tracked in a CRM or database.
• Willingness to relocate within 60 days to Palo Alto, CA or San Rafael, CA; on-site work.
• Authorized to work in the United States without visa sponsorship.
• Hands-on use of AI tools in client-facing workflows.

Responsibilities

• Generate own qualified family demand via preschool/feeder relationships, partnerships, referrals, and local events.
• Own every stage: inquiry, needs assessment, campus tour, shadow day, enrollment decision, onboarding.
• Lead tours, open houses, and info sessions defending an AI-powered learning model.
• Maintain 7+ active family relationships with tracked status and next actions in HubSpot and SIS.
• Report weekly on pipeline health and update the local admissions playbook and SOPs.

Skills

Premium client-facing roles

End-to-end ownership

In-person tours

AI tools in workflow

Executive communication

Relationship management

Relocation within 60 days

US work authorization

Tools

HubSpot

SIS

Job description

Alpha School is hiring a Director of Enrollment to grow one Bay Area campus with families who will thrive in the Alpha model. You will own the full admissions journey, lead tours and events, and manage multiple relationships in HubSpot and our SIS, ensuring data-driven decisions.

In this role, you will work primarily outside the building in Year One, then become the visible campus leader, with a playbook for scalability across campuses. This is a high-trust, high-impact sales leadership position.