Enrollment Growth Architect — Undergraduate Admissions

King University; Bristol (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

King University in Bristol, Tennessee seeks a strategic Director of Undergraduate Admissions to drive enrollment growth and yield. You will lead recruitment efforts, manage admissions operations, and use data-informed decision making to maximize ROI across programs.

The role reports to the AVP of Enrollment Management and requires a Bachelor’s degree with 5+ years in admissions, strong analytics, and a commitment to the Christian mission of the university.

Qualifications

• Bachelor's degree required; Master's preferred.
• Minimum 5 years of experience in admissions, enrollment, or a competitive sales environment.
• Demonstrated success increasing enrollment and improving yield.
• Strong analytical, leadership, and communication skills.
• Commitment to the Christian mission of King University.

Responsibilities

• Monitor undergraduate enrollment outcomes, including enrollment growth, yield, and channel ROI.
• Develop recruitment strategies that optimize cost per enrollment and conversion rates.
• Analyze enrollment data and present performance reports and forecasts to the AVP.
• Adjust strategy based on territory performance, market trends, and ROI analysis.
• Design and implement a comprehensive undergraduate recruitment plan.
• Oversee recruitment for first-year, transfer, and international students.
• Evaluate market conditions and competitive landscape to inform strategy.
• Lead, mentor, and hold admissions staff accountable for enrollment outcomes.
• Establish key performance indicators and monitor performance through dashboards and evaluations.
• Provide training in admissions counseling, CRM utilization, and yield strategies.
• Oversee admissions operations, CRM usage, and data integrity.
• Collaborate with Marketing, Financial Aid, and Academic Leadership.
• Support campus visit days, yield events, and orientations.
• Ensure compliance with FERPA, Title IX, Clery Act, and institutional policies.
• Serve as a mandatory reporter.
• Maintain confidentiality and ethical admissions practices.

Skills

Analytical skills

Leadership

Communication

Education

Bachelor's degree

Master's degree

Job description

King University in Bristol, Tennessee seeks a strategic Director of Undergraduate Admissions to drive enrollment growth and yield. You will lead recruitment efforts, manage admissions operations, and use data-informed decision making to maximize ROI across programs.

The role reports to the AVP of Enrollment Management and requires a Bachelor’s degree with 5+ years in admissions, strong analytics, and a commitment to the Christian mission of the university.