Enrollment-Focused Performance Marketing Lead (NA)

nexforduniversity; Washington (District of Columbia); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Nexford University seeks a hands-on Performance Marketing Manager to grow qualified demand and improve enrollment outcomes across North America. You will own paid media strategy, execution, and funnel optimization, collaborating closely with Sales, Admissions, Marketing Operations, and Creative.

The role emphasizes cross-functional ownership, adapting to a changing environment, and taking accountability for driving enrollment results through coordinated campaigns and experiments.

Qualifications

• At least four years of hands-on performance marketing or demand generation experience.
• Proven ability to manage paid campaigns targeting U.S. or North America audiences.
• Strong working knowledge of Google Ads and Meta Ads; LinkedIn Ads a plus.
• Experience improving downstream conversion and acquisition efficiency beyond lead volume.

Responsibilities

• Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other channels.
• Own campaign structure, targeting, bidding, budget pacing, and tracking.
• Build monthly media plans aligned with enrollment priorities and seasonality.
• Coordinate with Sales, Admissions, and Creative to improve enrollment outcomes.
• Monitor funnel from lead gen to enrollment and identify drop-off points.

Skills

Performance marketing

Demand generation

Campaign management

Analytics

Cross-functional collaboration

Sales alignment

Creative briefing

Communication

Problem solving

Strategic thinking

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

HubSpot

CRM

Job description

Nexford University seeks a hands-on Performance Marketing Manager to grow qualified demand and improve enrollment outcomes across North America. You will own paid media strategy, execution, and funnel optimization, collaborating closely with Sales, Admissions, Marketing Operations, and Creative.

The role emphasizes cross-functional ownership, adapting to a changing environment, and taking accountability for driving enrollment results through coordinated campaigns and experiments.