Admissions Marketing Specialist: Drive Enrollments & Campaigns

Northwestern Health Sciences University; BLOOMINGTON (MN); Hybrid; USD 33,000 - 40,000; Full time

Benefits offered by this job

PTO 20 days per year

Holiday 16 days in 2026

403(b) Plan

Tuition Reimbursement

Tuition Reduction

Job summary

Northwestern Health Sciences University in Bloomington, MN is seeking an Admissions Marketing Coordinator to support enrollment goals by executing marketing strategies that attract, engage, and retain prospective students. The role requires understanding the prospective student journey and translating recruitment priorities into effective tactics at each stage.

The position collaborates with admissions, marketing, academic program leaders, and university partners to ensure accurate program

Qualifications

• Bachelor's degree in marketing, business, communications or related field or equivalent related experience, required
• 1-3 years relevant experience in marketing, communications, admissions, or related field
• Experience writing marketing content, social media, email campaigns, events, or digital marketing, preferred
• Excellent written, verbal, and presentation communication skills
• Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines
• Ability to work independently and collaboratively in a fast-paced environment
• Demonstrated flexibility and adaptability in responding to changing priorities and business needs
• Proficiency in Microsoft Office applications
• Experience with Salesforce, Pardot (Marketing Cloud Account Engagement), or similar CRM and marketing automation platforms, preferred

Responsibilities

• Manage admissions email marketing campaigns and optimize communications to engage prospective students and support enrollment goals
• Develop recruitment-focused marketing materials, presentations, and resources guiding outreach and relationship building
• Manage admissions collateral library across print, digital, and video materials and coordinate updates
• Monitor and report on campaign performance using data and metrics to evaluate effectiveness
• Coordinate marketing support for events, web updates, social media, design services, and templates
• Support planning and execution of annual on-campus Discovery Days with direct mail and email campaigns
• Support travel recruiting events with text communications, sign-in materials, posters, and registration forms
• Build relationships with internal stakeholders and enrollment team to support strategic objectives
• Manage admissions promotional items inventory and sourcing based on recruitment needs
• Perform other marketing and admissions duties as assigned

Skills

Marketing knowledge

Communications

Project management

Independent work

Team collaboration

Education

Bachelor's degree in marketing, business, communications or related field

1-3 years relevant experience in marketing, communications, admissions, or related field

Tools

Salesforce

Pardot

CRM platforms

Microsoft Office

Job description

Northwestern Health Sciences University in Bloomington, MN is seeking an Admissions Marketing Coordinator to support enrollment goals by executing marketing strategies that attract, engage, and retain prospective students. The role requires understanding the prospective student journey and translating recruitment priorities into effective tactics at each stage.

The position collaborates with admissions, marketing, academic program leaders, and university partners to ensure accurate program