Director, Product Marketing

Nexxen; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Unlimited vacation

Company-paid holidays

Job summary

A leading advertising technology firm seeks a Director, Product Marketing, Demand and Data to drive strategies for programmatic advertising solutions. This role involves managing marketing activities for the DSP and Data teams, crafting positioning and messaging, and training stakeholders. The ideal candidate has over 8 years of experience in media or digital advertising and proven leadership capabilities. This position is based in New York with a hybrid work schedule.

Qualifications

• 8+ years in media, marketing, digital advertising, or SaaS sales.
• 5+ years of substantial Product Marketing experience.
• 4+ years managing and developing direct reports.

Responsibilities

• Create and drive strategies to grow the business.
• Manage commercialization & feedback/insights activities.
• Lead teams and enable career growth.

Skills

Media understanding

Product marketing experience

Project management

Strong communication skills

Analytical mindset

Education

BA/BS in Business, Marketing, or equivalent

Job description

Who is Nexxen?

Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand‑side platform ("DSP") and supply‑side platform ("SSP"), with the Nexxen Data Platform at its core.

Why join the Nexxen team?

With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible and unified solutions. Employees hustle, commit and dedicate themselves to pillars that make up the Nexxen Way – the 3Cs: Customer Centric, Curious Mindset, Collaborative with No Ego.

Important Notice from Nexxen: Your Safety Matters

At Nexxen, we care about the well‑being of our current and future employees. We are aware of the growing number of online scams and fraudulent job postings, and we urge all job seekers to remain vigilant. Please be advised that Nexxen will never request payment (whether in cash, cryptocurrency, or any other form) as a condition of employment, offer positions that require you to invest in vague or dubious financial schemes, or promote roles that resemble get‑rich‑quick opportunities. If you receive a suspicious message claiming to be from Nexxen or encounter a questionable job posting associated with our name, please contact us at [e-mail] to verify its legitimacy. Your trust is important to us. Stay safe and informed. Nexxen Fraud Alert and Notice: Protect Yourself from Impersonation and Fraudulent Activity.

What You’ll Do

Nexxen is seeking a Director, Product Marketing, Demand and Data to help drive go‑to‑market strategies for our growing suite of programmatic advertising solutions. Reporting to the Senior Director of Product Marketing, this person will be responsible for driving all Product Marketing‑related activities for our DSP and Data teams, including crafting differentiated positioning and messaging, bringing new products, partners, and features to market, marketing collateral, and go‑to‑market (GTM) enablement.

This individual will be fluent in multiple customer audiences, multiple solutions available for those customers, and empower commercial team members, existing clients, and prospects on the value of these offerings. They will be able to successfully evangelize the Demand and Data product suite, train and educate internal as well as external marketplace stakeholders. They will also need to work with Nexxen’s executive, partnership/BD, and product teams to help bring new solutions or improvements to market. They will also manage a team that works across a significant portion of Nexxen’s products and capabilities. This candidate will display the ability to respond quickly to changing business needs, priorities, and timelines, and must communicate clearly, concisely, and consistently.

This role will be based in the New York office. Our team follows a hybrid schedule, working in the office three days a week and remotely for the rest.

Each Day Can Be Different Here At Nexxen, But Some Of The Things You Can Expect To Be Doing Daily Are:

• Create and drive key strategies and efforts to grow the business, including narratives, positioning/messaging, one‑sheets, coda page creation, pitches, marketing plans, naming, competitive intelligence, market and industry insights, playbooks, RFPs, and articles.
• Drive core executional activities of commercialization & feedback/insights, including Coda/SharePoint updates, GTM process steps, and customer interactions.
• Drive ongoing, cross‑functional processes or tools that further grow the core and deliver focused innovation, including file sharing, case studies, copy edits, social posting (in partnership with other teams), project management.
• Lead direct report(s) to enable career growth, operational efficiency, and support on respective priorities or initiatives.

What Will I Bring?

• BA/BS in Business, Marketing, or equivalent training or experience.
• 8+ years in media, marketing, digital advertising, or SaaS sales.
• 5+ years of substantial Product Marketing or Marketing experience in a start‑up, media, tech, or advertising environment.
• 5+ years of experience working with enterprise sales.
• Ad Tech, at a Tier 2 DSP/SSP or at an ad agency with a video focus (digital/linear TV/CTV) is a plus.
• 4+ years managing and developing multiple direct reports.
• Ability to translate complex capabilities and ever‑evolving ecosystems into clear, differentiated offerings.
• Strong written, oral, and presentation skills, including sales trainings, development and delivery of presentations (and other sales materials), and client communications.
• Effective project management with global, cross‑functional groups and stakeholders, including senior‑level executives.
• Passion for innovation and solid understanding of advertising technologies, products, and business trends.
• Able to quickly respond to changing business needs, priorities and timelines.
• Curious, analytical, and data‑driven.
• Structured and strategic thinker.
• Great focus and attention to detail.
• Ability to multitask efficiently.

At Nexxen, we value our differences, varied experiences, and collective contribution. We know that not everyone takes the same career path, so if you don’t match this job description perfectly, don’t worry! We would rather see your application than risk missing out on your potential to make an impact.

In support of pay transparency and equity, the minimum and maximum full‑time annual base salary for this role in NY is $150K – $200K base at the time of posting, with the potential of an incentive or bonus. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company‑paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.

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