Hybrid Enrollment CRM & Recruitment Strategist

Virginia AG; Charlottesville (VA); Hybrid; USD 72,000 - 82,000; Full time

Job summary

University of Virginia in Charlottesville seeks an Enrollment CRM Strategist to develop and optimize CRM-based engagement strategies for prospective students from inquiry through enrollment.

You will work closely with the Director of Admission, Recruiting, and Enrollment Strategies, and collaborate with the Office of Communication and Marketing to design targeted communications and events. A Hybrid schedule is available with some evenings/weekends required.

Qualifications

• Bachelor's degree required; relevant experience may be considered in lieu of degree.
• Two years of experience in enrollment, admissions, or CRM-related role preferred.

Responsibilities

• Develops, manages, tests, and improves CRM communication plans for inquiry nurturing, application completion, admission communications, and yield.
• Builds and maintains CRM communications, audiences, registration forms, and related recruitment processes with QA standards.
• Collaborates with Director and stakeholders to implement program-specific engagement strategies across inquiry to enrollment.
• Uses funnel data to identify trends and improve application conversion and enrollment outcomes.
• Supervises student ambassadors and coordinates outreach activities.

Skills

CRM marketing automation

Segmentation

Data-driven decision making

Cross-functional collaboration

Enrollment strategy

Campaign management

Education

Bachelor's degree

Two years of experience

Tools

Slate by Technolutions

Marketing automation platforms

Job description

University of Virginia in Charlottesville seeks an Enrollment CRM Strategist to develop and optimize CRM-based engagement strategies for prospective students from inquiry through enrollment.

You will work closely with the Director of Admission, Recruiting, and Enrollment Strategies, and collaborate with the Office of Communication and Marketing to design targeted communications and events. A Hybrid schedule is available with some evenings/weekends required.