Enrollment CRM Architect

Virginia AG; Charlottesville (VA); Hybrid; USD 72,000 - 82,000; Full time

Job summary

The Enrollment CRM Strategist at the University of Virginia’s School of Education and Human Development leads CRM-driven outreach to prospective students, guiding inquiries through enrollment with segmentation, automated communications, and data-informed optimization. Based in Charlottesville, this in‑person role requires five days on Grounds with some remote flexibility (1–2 days).

You will collaborate with admissions, marketing, and faculty to plan, build, test, and measure engagement that

Qualifications

• Bachelor’s degree or equivalent experience.
• At least two years of experience in enrollment, admissions, CRM, or related field.
• Preferred: experience with Slate by Technolutions.
• Knowledge of CRM and marketing automation.

Responsibilities

• Develops, manages, tests, and continuously improves program-specific CRM communications plans and campaigns.
• Builds and maintains CRM communications, audiences, registration forms, and related recruitment processes.
• Collaborates with stakeholders to design and measure enrollment engagement strategies.
• Uses funnel data to identify trends and optimize outreach and conversion.
• Supervises student ambassadors and coordinates outreach resources.

Skills

CRM systems

Marketing automation

Audience segmentation

Data analysis

Communication skills

Project management

Interpersonal skills

Education

Bachelor's degree

Tools

Slate by Technolutions

CRM campaign tools

Google Analytics

Job description

The Enrollment CRM Strategist at the University of Virginia’s School of Education and Human Development leads CRM-driven outreach to prospective students, guiding inquiries through enrollment with segmentation, automated communications, and data-informed optimization. Based in Charlottesville, this in‑person role requires five days on Grounds with some remote flexibility (1–2 days).

You will collaborate with admissions, marketing, and faculty to plan, build, test, and measure engagement that