Enrollment & Community Outreach Specialist

Primer; Alabama; On-site; USD 36,000 - 60,000; Full time

Job summary

Primer is seeking an Admissions Representative in the United States (Alabama) to be the human face of Primer for prospective families, meeting them where they are, earning their trust, and explaining why Primer is different. This role emphasizes in-person relationship-building, community presence, and close collaboration with campus leadership to drive enrollment growth.

You will report to the Head of Admissions and work with the local GM to support campus growth from day one, conducting parent

Qualifications

• Sales, admissions, or customer-facing experience with a track record of building relationships and hitting goals.
• Comfort with CRM and sales engagement platforms (Salesforce/Groove experience a plus).
• Strong communication and presentation skills; you can read the room and adjust for diverse families.
• Genuine ease with in-person relationship-building — energized by community.
• Ability to work autonomously on the ground while staying aligned with leadership and process.
• Flexibility to work some evenings and weekends to meet families.
• Collaborative instinct — work well across functions and know when to loop in leadership.
• Deep alignment with Primer's mission: accessible, affordable, excellent education for every family in America.

Responsibilities

• Conduct in-person parent meetings with prospective families at convenient times/locations.
• Host campus tours and open houses in collaboration with campus staff.
• Represent Primer at community events to build authentic local presence and trust.
• Maintain scheduling, communication, and follow-up in Salesforce/Groove—align with central admissions processes.
• Serve as a local ambassador for Primer, ensuring families feel welcomed and informed.
• Surface patterns from family conversations to the central admissions team to address common objections.

Skills

Sales experience

Relationship-building

Public speaking

In-person outreach

Autonomy

Team collaboration

Evenings/weekends availability

Tools

Salesforce

Groove

Job description

Primer is seeking an Admissions Representative in the United States (Alabama) to be the human face of Primer for prospective families, meeting them where they are, earning their trust, and explaining why Primer is different. This role emphasizes in-person relationship-building, community presence, and close collaboration with campus leadership to drive enrollment growth.

You will report to the Head of Admissions and work with the local GM to support campus growth from day one, conducting parent