Admissions & Community Outreach Specialist

Primer; Mobile (AL); On-site; USD 40,000 - 60,000; Full time

Job summary

Primer is seeking an Admissions Representative to be the human face of Primer for prospective families—meeting them where they are, earning their trust, and helping them understand why Primer is different.

You will conduct in‑person parent meetings, host campus tours and open houses, represent Primer at community events, and maintain rigorous scheduling and follow‑up in Salesforce/Groove in alignment with central admissions processes.

Qualifications

• Sales, admissions, or customer-facing experience — ideally in an educational setting — with a track record of building relationships and hitting goals.
• Comfort with CRM and sales engagement platforms (Salesforce/Groove experience a plus).
• Strong communication and presentation skills; you can read the room and adjust for a first-generation family as easily as you can for a well-resourced one.
• Genuine ease with in-person relationship-building — you're energized by community, not drained by it.
• The discipline to work autonomously on the ground while staying tightly aligned with centralized leadership and process.
• Flexibility to work some evenings and weekends to meet families where their lives are.

Responsibilities

• Conduct in-person parent meetings with prospective families, meeting them at times and locations that work for them.
• Host campus tours and open houses in collaboration with campus staff, so educators can stay focused on students instead of spending extra hours on admissions-driven activities.
• Represent Primer at community events, building authentic local presence and trust.
• Maintain rigorous scheduling, communication, and follow-up in Salesforce/Groove — full alignment with central admissions processes is non-negotiable.
• Serve as a local ambassador for Primer, helping every family feel genuinely welcomed and informed as they explore enrollment.
• Surface patterns from family conversations back to the central admissions team — if you're hearing the same objections or questions repeatedly, that's signal worth sharing.

Skills

Sales experience

CRM experience

Communication skills

Relationship-building

Tools

Salesforce

Groove

Job description

Primer is seeking an Admissions Representative to be the human face of Primer for prospective families—meeting them where they are, earning their trust, and helping them understand why Primer is different.

You will conduct in‑person parent meetings, host campus tours and open houses, represent Primer at community events, and maintain rigorous scheduling and follow‑up in Salesforce/Groove in alignment with central admissions processes.