Engagement Analytics Specialist — CRM & LTV

Adore Me; New York (NY); On-site; USD 85,000 - 120,000; Full time

Job summary

Adore Me, a Victoria’s Secret & Co. subsidiary, seeks a hands-on Data Analyst to drive customer engagement and maximize lifetime value across CRM, loyalty, and retention programs. You will own analyses end-to-end—from data extraction and SQL analysis to actionable business recommendations.

You will partner with cross-functional teams to prioritize projects, measure impact, and suggest next steps to scale successful initiatives. On-site at Tribeca office three days a week.

Qualifications

• 2+ years of hands-on SQL experience with complex queries and performance tuning.

Responsibilities

• Write complex SQL queries to analyze customer cohorts, journeys, reachability and engagement patterns to improve retention and lifetime value.
• Build automated reporting across CRM channels (email, SMS, push) and loyalty programs; define KPIs and analyze A/B tests to guide targeting and messaging.
• Develop customer segments and analytical models (RFM, product affinities, churn indicators) to support personalization and LTV forecasting.
• Partner with Data Engineering and BI to ensure data accuracy, definitions, and reliable analytical datasets.
• Identify growth opportunities and prioritize projects by expected revenue, retention, and profitability impact; collaborate with stakeholders to measure outcomes.

Skills

SQL

A/B testing

Dashboards

Data analysis

Communication

Education

Data Analytics degree or related quantitative field

Tools

BigQuery

Snowflake

Looker

Looker Studio

Tableau

Power BI

Job description

Adore Me, a Victoria’s Secret & Co. subsidiary, seeks a hands-on Data Analyst to drive customer engagement and maximize lifetime value across CRM, loyalty, and retention programs. You will own analyses end-to-end—from data extraction and SQL analysis to actionable business recommendations.

You will partner with cross-functional teams to prioritize projects, measure impact, and suggest next steps to scale successful initiatives. On-site at Tribeca office three days a week.