Director, Integrated Media Planning & Investment

Adore Me; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) + matching

Medical, dental, and vision insurance

Paid holidays

Sick time

Paid parental leave

FSA

HSA

Dependent care savings program

Press Pause Summer Fridays

Job summary

A fashion retail company located in New York is seeking a Director, Integrated Media Planning & Investment. This role involves defining media investment strategies to support customer acquisition and brand loyalty across channels. The ideal candidate will have over 10 years of experience in media strategy, along with strong abilities in budget management and cross-functional leadership. Benefits include 401(k) matching, health insurance, and unique perks like Summer Fridays.

Qualifications

• 10+ years of experience in media strategy or performance marketing.
• Experience managing large marketing budgets ($20M+ annually).
• Ability to connect media performance to financial outcomes.

Responsibilities

• Own the allocation of marketing spend across channels.
• Partner with analytics to understand media performance.
• Lead the media team’s strategic direction.
• Connect marketing investment to revenue targets.

Skills

Media strategy

Performance marketing

Cross-functional initiative leadership

Budget management

Incrementality testing

Collaboration

Education

Bachelor’s degree in Marketing, Business, or Economics

Job description

Adore Me, a subsidiary of Victoria’s Secret & Co. (NYSE: VSCO) since its December 2022 acquisition, is seeking a Director, Integrated Media Planning & Investment to define how Adore Me deploys media investment from awareness and consideration through purchase and loyalty. This leader owns the company’s media investment approach: determining where we invest, how channels support one another, and how marketing drives both customer acquisition and brand demand. The role sits at the intersection of performance marketing, brand marketing, analytics, and finance. Rather than managing a single platform, this person sets the integrated media plan and leads the team in building channel-level strategies aligned with business priorities and financial constraints.

Responsibilities

Integrated Media Planning & Investment Strategy

• Own the allocation of marketing spend across channels, funnel stages, and customer segments
• Define the role of different media types across the customer journey and brand lifecycle
• Determine the balance between performance efficiency and demand creation
• Translate company goals into a clear media investment plan
• Right-size investment relative to business stage and brand needs
• Define how paid social, search, partnerships, and emerging media contribute to the overall media plan
• Establish the role each channel plays in acquisition vs retention, vs loyalty, and guide channel leads in building detailed plans
• Evaluate new media opportunities and decide when they should graduate into core channels
• Identify and develop new scalable media opportunities

Measurement & Decision Frameworks

• Partner with analytics to understand incrementality, saturation, and contribution
• Establish principles and criteria for investment decisions and prioritization
• Interpret media performance and measurement outputs into clear business implications for leadership
• Drive structured experimentation and learning across channels

Business & Financial Alignment

• Connect marketing investment to revenue targets and growth expectations
• Align media plans with company milestones (product launches, brand initiatives)
• Serve as the primary liaison between Marketing and Finance on media investment decisions and tradeoffs
• Present investment strategy and outcomes to leadership

Cross-Functional Leadership

• Lead the media team’s strategic direction
• Partner with Brand and Creative on message effectiveness
• Ensure media supports brand positioning, not just platform performance
• Act as the bridge between execution teams and company priorities
• Evaluate media opportunities through brand, customer, and financial impact

Qualifications for the Position

• Bachelor’s degree in Marketing, Business, Economics, or a related field
• 10+ years of experience in media strategy, performance marketing, or integrated marketing leadership
• Experience managing large marketing budgets ($20M+ annually)
• Experience working within a brand organization (not solely agency-side)
• Familiarity with incrementality testing, MMM, or lift measurement
• Ability to lead cross-functional initiatives autonomously
• Experienced in balancing brand-building and performance objectives
• Strong business judgment and ability to connect media performance to financial and brand outcomes
• Leading teams and decisions through periods of change or ambiguity
• Demonstrated ability to communicate and collaborate effectively across global teams by adapting to diverse cultural norms, respecting time zone differences, and leveraging digital collaboration tools to maintain alignment and productivity
• Ability and willingness to work on-site at our office in Tribeca on Mondays, Tuesdays, and Thursdays

In addition to base compensation, Adore Me offers employees the following benefits:

• 401(k) + matching
• Medical, dental, and vision
• Paid holidays
• Sick time
• Paid parental leave for new parents
• Paid prenatal leave
• FSA
• HSA
• EAP
• Dependent care savings program
• Voluntary Life Insurance
• Voluntary Short & Long-Term Disability Insurance
• An additional perk is our Press Pause Summer Fridays - alternating Fridays from Memorial Day to Labor Day the workday ends at 2 PM (local time zone). Take the afternoon to unwind!

Adore Me is proud to provide equal opportunity to all employees and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.