Employer Brand & Talent Marketing Leader

Form Energy; Berkeley (CA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Relocation assistance

Hybrid work model

Stock options

Competitive compensation

Full medical benefits

Job summary

Form Energy in Berkeley is seeking a marketing leader focused on employer branding and talent marketing. You will develop integrated campaigns across paid, earned, owned, and social channels to attract top talent for manufacturing, engineering, and corporate roles.

This hybrid role requires onsite work 3 days a week, willingness to travel up to 20%, and relocation assistance is available as the company scales its employer brand during rapid growth.

Qualifications

• Bachelor's degree required with strong communication skills.
• 5–7 years in marketing, communications, or PR; employer branding preferred.
• Experience developing integrated campaigns across paid, earned, owned, and social channels.
• Hands-on paid digital advertising with data-driven optimization.
• Exceptional writing, editing, and storytelling abilities.
• Experience creating engaging digital content across channels.

Responsibilities

• Lead Form Energy's employer brand and talent marketing strategy across manufacturing, engineering, operations, and corporate roles.
• Develop campaigns highlighting mission, people, culture, technology, and career opportunities.
• Collaborate with Talent Acquisition, Engineering, People Operations, and leaders on hiring priorities.
• Manage paid recruitment campaigns on LinkedIn, Google, Meta, Indeed, and others, optimizing with analytics.
• Create employee stories, videos, photography, blogs, and email campaigns for recruiting.
• Coordinate with Communications to align employer branding with overall strategy and social media.
• Amplify authentic employee stories with Internal Communications across channels.
• Provide marketing support for events, university partnerships, and community programs.
• Seek awards, media, speaking engagements, and partnerships to elevate the brand.
• Develop creative assets to support high-impact employer brand campaigns.
• Measure performance and ROI with analytics to improve engagement and outcomes.
• Ensure alignment with Form's brand standards and messaging.

Skills

Employer Branding

Talent Marketing

Paid Media

Analytics

Storytelling

Content Creation

Cross-functional Collaboration

Travel

Education

Bachelor's degree

Tools

LinkedIn Ads

Google Ads

Meta Ads

Marketing analytics tools

Job description

Form Energy in Berkeley is seeking a marketing leader focused on employer branding and talent marketing. You will develop integrated campaigns across paid, earned, owned, and social channels to attract top talent for manufacturing, engineering, and corporate roles.

This hybrid role requires onsite work 3 days a week, willingness to travel up to 20%, and relocation assistance is available as the company scales its employer brand during rapid growth.