Employer Brand & Talent Marketing Lead

Form Energy; Weirton (WV); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Relocation assistance

Health coverage

Parental leave

Stock options

Job summary

Form Energy is seeking a Marketing & Communications professional to lead employer branding and talent marketing efforts from its Weirton, WV hub. You will shape candidate-focused messaging, drive paid and organic campaigns, and collaborate with events and university outreach to attract top talent.

Reporting to the Senior Manager, Marketing & Communications, you will oversee content creation, storytelling, and partnerships while working in a hybrid environment with relocation support available.

Qualifications

• Bachelor's degree.
• 7+ years of experience in marketing, communications, and/or public relations.
• Prior experience in employer branding and talent marketing.
• Proven experience developing integrated marketing campaigns across paid, earned, owned, and social channels.
• Exceptional writing, editing, storytelling, and content development skills.
• Experience creating engaging digital content across channels and formats.
• Experience planning and promoting events, conferences, university outreach, or community engagement initiatives.
• Willingness to travel up to approximately 20% to support recruiting events and initiatives.
• Passion for storytelling, employer branding, and helping mission-driven organizations attract talent.

Responsibilities

• Lead Form Energy's employer brand and talent marketing strategy to position the company as an employer of choice across manufacturing, engineering, operations, and corporate functions.
• Develop integrated talent marketing campaigns that showcase Form's mission, people, culture, technology, manufacturing footprint, and career opportunities.
• Lead paid recruitment marketing campaigns across LinkedIn, Meta, Google, Indeed, and other digital platforms, optimizing performance through data and testing.
• Develop compelling employer brand content including employee stories, videos, photography, blogs, career site content, digital advertising, recruiting collateral, and email campaigns.
• Lead marketing support for recruiting events, university partnerships, manufacturing hiring events, conferences, and community initiatives.
• Identify opportunities to elevate Form's employer brand through awards, earned media, speaking engagements, and partnerships.
• Measure and report on employer brand and talent marketing performance, using insights to improve campaign effectiveness and ROI.
• Support the Communications team across other marketing initiatives as needed.

Skills

Storytelling

Campaign management

Content creation

Education

Bachelor's degree

Job description

Form Energy is seeking a Marketing & Communications professional to lead employer branding and talent marketing efforts from its Weirton, WV hub. You will shape candidate-focused messaging, drive paid and organic campaigns, and collaborate with events and university outreach to attract top talent.

Reporting to the Senior Manager, Marketing & Communications, you will oversee content creation, storytelling, and partnerships while working in a hybrid environment with relocation support available.