Employer Brand & Talent Marketing Lead

Form Energy; Somerville (MA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Form Energy is seeking an experienced marketer to own and grow its employer brand and talent marketing strategy. You will lead integrated campaigns across paid, earned, owned, and social channels, crafting compelling employee stories and recruiting content.

The role collaborates with Talent Acquisition and People Operations, with hybrid onsite work three days per week and relocation support. You will develop campaigns across manufacturing, engineering, and corporate functions, measure

Qualifications

• Bachelor's degree required.
• 7+ years in marketing, communications, or PR; employer branding and talent marketing preferred.
• Proven experience with integrated campaigns across paid, earned, owned & social channels.
• Exceptional writing, editing, storytelling, and content development skills.
• Experience creating engaging digital content across channels & formats.
• Experience planning/promoting events, conferences, university outreach or community initiatives.
• Willingness to travel up to ~20% for recruiting events and activities.

Responsibilities

• Lead Form Energy's employer brand and talent marketing strategy across manufacturing, engineering, operations and corporate functions.
• Develop integrated campaigns highlighting mission, people, culture, technology, and opportunities.
• Lead paid recruitment marketing across LinkedIn, Meta, Google, Indeed and others; optimize with data & testing.
• Create compelling employer brand content: employee stories, videos, blogs, site content, digital ads, collateral, emails.
• Support recruiting events, university partnerships, manufacturing hiring events, conferences, and community initiatives.
• Identify opportunities for awards, earned media, speaking engagements, and partnerships to elevate the brand.
• Measure performance with analytics; optimize campaigns for engagement and ROI.
• Collaborate with Communications on broader marketing initiatives as needed.

Skills

Marketing leadership

Integrated campaigns

Storytelling/writing

Digital content creation

Event planning

Travel up to 20%

Education

Bachelor's degree

Tools

Recruitment marketing platforms

Marketing analytics tools

Applicant tracking systems (ATS)

Job description

Form Energy is seeking an experienced marketer to own and grow its employer brand and talent marketing strategy. You will lead integrated campaigns across paid, earned, owned, and social channels, crafting compelling employee stories and recruiting content.

The role collaborates with Talent Acquisition and People Operations, with hybrid onsite work three days per week and relocation support. You will develop campaigns across manufacturing, engineering, and corporate functions, measure