Marketing Manager, Employer Branding & Talent Marketing

Form Energy; Berkeley (CA); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Relocation assistance

Stock options

Comprehensive benefits

Job summary

Form Energy is seeking an experienced marketing and communications professional to lead employer branding and talent marketing. The role partners with Talent Acquisition and People Operations to craft campaigns across manufacturing, engineering, operations, and corporate functions.

You will manage integrated campaigns, storytelling, and events while shaping Form's recruiting narrative and social strategy. Hybrid onsite work with relocation support is available.

Qualifications

• Bachelor's degree required.
• 7+ years in marketing, communications, and/or public relations.
• Experience in employer branding and talent marketing.
• Experience developing integrated campaigns across paid, earned, owned and social channels.
• Excellent writing, editing, storytelling and content development skills.
• Willingness to travel up to ~20% for events and outreach.

Responsibilities

• Lead employer brand and talent marketing strategy across manufacturing, engineering, operations, and corporate functions.
• Develop integrated talent campaigns showcasing mission, people, culture, technology and opportunities.
• Lead paid recruitment marketing across LinkedIn, Meta, Google, Indeed and others; optimize with data and testing.
• Create employer brand content including stories, videos, blogs, and site content.
• Support recruiting events, university partnerships, and community engagement initiatives.
• Elevate Form's brand through awards, media, speaking engagements, and partnerships.
• Measure and report on performance; iterate to improve ROI and candidate engagement.
• Support broader marketing initiatives as needed and grow in the role.

Skills

Writing

Storytelling

Campaign planning

Communication

Education

Bachelor's degree

Tools

Recruitment marketing platforms

ATS

Marketing analytics tools

Job description

Are you ready to build America's energy future? Form Energy is an American manufacturing and energy technology company. We're revolutionizing energy storage with cost-effective, multi-day technology designed to keep the electric grid secure and reliable, even during extended periods of stress. By strengthening the electric system and reimagining what's possible, we're giving clean energy a whole new form!

In recent years, Form Energy has earned a number of accolades, including being named by TIME as a "Best Invention", MIT Technology Review as a "Top Climate Tech Company To Watch", and Fast Company as "One of the Next Big Things In Tech". We are making rapid progress on our mission of delivering energy storage for a better world, and our team is growing just as rapidly to meet demand. We have signed contracts with leading electric utilities across the United States and production of our iron‑air batteries is underway at our first high-volume manufacturing facility in West Virginia.

Working for Form Energy is more than just a job, it's a chance to be part of something extraordinary. And now - right as we significantly scale up battery manufacturing - might be the most exciting moment in the company's history to join. We are assembling a team of highly talented and driven individuals across the country. Driven by our core values of humanity, excellence, and creativity, our team is determined to deliver on our mission and transform the energy landscape for the better.

Feeling energized to make a meaningful impact on the world? Then keep reading - you've come to the right place.

Role Description

Reporting to the Senior Manager, Marketing & Communications, this role sits within Form's Communications team and partners closely with Talent Acquisition, People Operations, and hiring managers to develop and execute employer brand initiatives that position Form as a company of choice.

This role is dedicated to building Form's employer brand through integrated marketing campaigns, paid media, employee storytelling, recruiting events, and strategic partnerships. While the Communications team leads corporate communications and day-to-day social media execution, this role serves as the team's subject matter expert on employer branding, helping shape candidate-focused messaging and contributing to Form's overall organic social media strategy.

Form cannot achieve its mission without world class talent. This is an exciting opportunity to play an essential role in the company's success, while building the employer brand at one of America's fastest-growing energy companies.

This is a hybrid role, which will require working onsite from one of our offices 3 days per week.
Relocation assistance is available.

What you'll do:

• Lead Form Energy's employer brand and talent marketing strategy to position the company as an employer of choice across manufacturing, engineering, operations, and corporate functions.

• Develop integrated talent marketing campaigns that showcase Form's mission, people, culture, technology, manufacturing footprint, and career opportunities.

• Lead paid recruitment marketing campaigns across LinkedIn, Meta, Google, Indeed, and other digital platforms, continuously optimizing performance through data, analytics, and testing.

• Develop compelling employer brand content including employee stories, videos, photography, blogs, career site content, digital advertising, recruiting collateral, and email campaigns.

• Lead marketing support for recruiting events, university partnerships, manufacturing hiring events, conferences, military recruiting initiatives, and community engagement programs.

• Identify opportunities to elevate Form's employer brand through awards, earned media, speaking engagements, industry recognition, and community partnerships.

• Measure and report on employer brand and talent marketing performance, using insights and analytics to continuously improve campaign effectiveness, candidate engagement, and return on investment.

• Support the Communications team across other, essential marketing initiatives beyond just talent marketing as needed - and as you grow in the role.

What you'll bring:

• Bachelor's degree.

• 7+ years of experience in marketing, communications, and/or public relations. A strong preference will be given to candidates with prior experience in employer branding and talent marketing specifically.

• Proven experience developing integrated marketing campaigns across paid, earned, owned, and social channels.

• Exceptional writing, editing, storytelling, and content development skills.

• Experience creating engaging digital content across a variety of channels and formats.

• Experience planning and promoting events, conferences, university outreach, or community engagement initiatives.

• Willingness to travel up to approximately 20% to support recruiting events, conferences, university engagement, and company initiatives.

• Passion for storytelling, employer branding, and helping mission-driven organizations attract exceptional talent.

Preferred Qualifications

• Experience supporting a high-growth technology, manufacturing, industrial, or energy company.

• Experience building or scaling an employer brand during periods of rapid organizational growth.

• Experience managing creative agencies and external vendors.

• Familiarity with recruitment marketing platforms, marketing analytics tools, and applicant tracking systems.

Our Factory

Here's a look at Form Factory 1 in Weirton, WV-an easy commute from the city of Pittsburgh, PA. This 550,000-square-foot facility is our hub for high-volume battery production and a leader in the new era of American energy manufacturing. Relocation assistance is available.

#LI-Hybrid

#LI-CB1

Humanity is a cornerstone of Form Energy's culture, and we make sure our compensation and benefits reflect that. Form Energy offers competitive salaries, stock options, and a holistic benefits package to ensure all employees have what they need to thrive while working here.

When it comes to you and your family's health, we cover 100% of medical, dental, and vision premiums for full-time employees - and 80% of healthcare premiums for dependents. This starts from day one. We also offer at least 12 weeks of paid leave for new parents (up to 20 weeks for birthing parents), and generous vacation policies to give employees time to recharge when needed.

To build America's energy future, we need everyone at the table. We are proud to be an equal opportunity employer, and encourage candidates from all backgrounds to apply to our open jobs.

If you may require reasonable accommodations to participate in our interview process, please contact . Requests for accommodations will be treated with discretion.

Form Energy is committed to maintaining the privacy of our applicants. Please be aware that we will never solicit sensitive personal information such as Social Security numbers or bank account details during the recruiting or hiring process.