Employer Brand & Talent Marketing Lead (Hybrid)

Form Energy; Berkeley (CA); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Relocation assistance

Stock options

Comprehensive benefits

Job summary

Form Energy is seeking an experienced marketing and communications professional to lead employer branding and talent marketing. The role partners with Talent Acquisition and People Operations to craft campaigns across manufacturing, engineering, operations, and corporate functions.

You will manage integrated campaigns, storytelling, and events while shaping Form's recruiting narrative and social strategy. Hybrid onsite work with relocation support is available.

Qualifications

• Bachelor's degree required.
• 7+ years in marketing, communications, and/or public relations.
• Experience in employer branding and talent marketing.
• Experience developing integrated campaigns across paid, earned, owned and social channels.
• Excellent writing, editing, storytelling and content development skills.
• Willingness to travel up to ~20% for events and outreach.

Responsibilities

• Lead employer brand and talent marketing strategy across manufacturing, engineering, operations, and corporate functions.
• Develop integrated talent campaigns showcasing mission, people, culture, technology and opportunities.
• Lead paid recruitment marketing across LinkedIn, Meta, Google, Indeed and others; optimize with data and testing.
• Create employer brand content including stories, videos, blogs, and site content.
• Support recruiting events, university partnerships, and community engagement initiatives.
• Elevate Form's brand through awards, media, speaking engagements, and partnerships.
• Measure and report on performance; iterate to improve ROI and candidate engagement.
• Support broader marketing initiatives as needed and grow in the role.

Skills

Writing

Storytelling

Campaign planning

Communication

Education

Bachelor's degree

Tools

Recruitment marketing platforms

ATS

Marketing analytics tools

Job description

Form Energy is seeking an experienced marketing and communications professional to lead employer branding and talent marketing. The role partners with Talent Acquisition and People Operations to craft campaigns across manufacturing, engineering, operations, and corporate functions.

You will manage integrated campaigns, storytelling, and events while shaping Form's recruiting narrative and social strategy. Hybrid onsite work with relocation support is available.