Emerging Markets Field Marketing Coach for Franchisees

Inspire; Tennessee; Presencial; USD 65.000 - 90.000; Jornada completa

Descripción de la vacante

Inspire seeks an experienced field marketing professional to act as the franchisee liaison and regional expert for local Dunkin' market dynamics. You will partner with Operations, Training, Growth Consultants and Analytics to align on demand generation and growth initiatives across multi-unit networks.

The role focuses on being in-market, supporting marketing programs, PR, and local activations, while guiding franchisees through annual LSM planning and execution. Travel up to 60% is required.

Formación

• Minimum: High School Diploma or GED; Preferred: Bachelor's degree in Business, Marketing, Operations, Hospitality or related field.
• 3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations.
• Field-based, multi-unit distribution system, and/or QSR experience is desirable.

Responsabilidades

• Build strong relationships with franchisees, serve as their local marketing coach.
• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin' business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs).
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support).
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners.
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed.
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.).
• Champion Local Store Marketing tools including Pricing Portal and LSM - encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees - ensure every network has a full year plan. Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
• Support FMM/FMD with identification of regional media opportunities that compliment National plan. Collaborate with local PR agencies to earn coverage of events & partnership activation.
• Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans

Conocimientos

Franchisee relations

LSM strategy

Field marketing

Travel readiness

Communication skills

Educación

High School Diploma or GED

Bachelor degree in Business/Marketing/Operations/Hospitality

Descripción del empleo

Inspire seeks an experienced field marketing professional to act as the franchisee liaison and regional expert for local Dunkin' market dynamics. You will partner with Operations, Training, Growth Consultants and Analytics to align on demand generation and growth initiatives across multi-unit networks.

The role focuses on being in-market, supporting marketing programs, PR, and local activations, while guiding franchisees through annual LSM planning and execution. Travel up to 60% is required.