Emerging & Celebrity Brand Partnerships Manager

iHerb, LLC; United States; Remote; USD 77,000 - 115,000; Full time

Job summary

iHerb, LLC is seeking a Brand Partnerships Manager (Emerging & Celebrity Brands) to drive the identification, onboarding, and scaling of high-potential brands on the global platform.

You will own end-to-end launch strategies, lead cross-functional campaigns, and optimize performance across markets, with emphasis on wellness, beauty, and lifestyle categories. This role offers flexibility to work remotely in the United States.

Qualifications

• Proven experience launching brands or products, ideally with emerging or celebrity-backed brands
• Strong understanding of go-to-market strategy and brand incubation within ecommerce or retail
• Excellent project management and communication skills, with the ability to lead cross-functional launch initiatives
• Analytical mindset with experience tracking and optimizing launch and campaign performance
• Strong storytelling instincts and understanding of cultural and consumer trends
• Passion for wellness, beauty, and lifestyle categories a plus

Responsibilities

• Identify, Evaluate, and Launch Emerging & Celebrity Brands with Merchandising
• Own and execute end-to-end brand launch strategies and campaign roadmaps
• Collaborate cross-functionally to develop high-impact campaigns that drive awareness and conversion
• Serve as the primary Marketing contact for brand partners and manage onboarding through post-launch
• Create compelling launch moments with Communications, influencer activations, and PR
• Build best-in-class launch experiences with Product and Commercial Operations
• Monitor performance and provide insights to optimize campaigns and customer growth
• Coordinate across teams to ensure seamless global launches and campaigns
• Identify new brand opportunities in wellness, beauty, and lifestyle spaces

Skills

Brand partnerships

Influencer marketing

Go-to-market strategy

Project management

Analytical mindset

Storytelling

Wellness & beauty trends

Google Workspace

Asana

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Workspace

Asana

Job description

iHerb, LLC is seeking a Brand Partnerships Manager (Emerging & Celebrity Brands) to drive the identification, onboarding, and scaling of high-potential brands on the global platform.

You will own end-to-end launch strategies, lead cross-functional campaigns, and optimize performance across markets, with emphasis on wellness, beauty, and lifestyle categories. This role offers flexibility to work remotely in the United States.