Category Manager, Owned Brands

iHerb; Irvine (CA); On-site; USD 77,000 - 112,000; Full time

Job summary

iHerb in Irvine, CA is seeking a Category Manager, Owned Brands to lead strategy, product development, and performance across Dietary Supplements, Beauty, and more. You will drive an innovation roadmap, manage existing lines, and collaborate cross-functionally with Technical, Supply, and Sales teams.

You will own category reviews, financial targets, and market insights, shaping go-to-market plans and launches in a dynamic e-commerce environment.

Qualifications

• 7+ years of experience in category/brand/product management within consumer goods or e-commerce.
• Strong product development and cross-functional NPI coordination.
• Ability to drive data-driven category strategies and business reviews.

Responsibilities

• Own strategy, performance, and roadmap for an assigned Owned Brands category.
• Lead new product development briefs from concept to stage gate with Technical and Supply teams.
• Manage portfolio performance including revenue, margins, and SKU productivity.
• Conduct competitive benchmarking and consumer trend research to identify opportunities.
• Prepare category business reviews and senior leadership presentations.

Skills

Category management

Brand management

Product management

Analytical skills

Project management

Communication skills

Health&wellness knowledge

Attention to detail

Organization

Multi-tasking

Education

Bachelor’s Degree in Business/Marketing/Nutrition

Tools

Microsoft Excel

Google Workspace

E-commerce analytics tools

Job description

For A Better You At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career. We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed. Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team.

Job Summary:

The Category Manager, Owned Brands is responsible for leading strategy, item development, and performance management for an assigned category within iHerb’s Owned Brands portfolio — which may include Dietary Supplements (DS), Beauty, Bath & Personal Care (BBPC), Food & Fitness (FF), or OTC. This role drives the category’s innovation pipeline, manages the existing item portfolio, and partners cross-functionally to bring new products to market and optimize existing lines.

Job Expectations:

• Own the strategy, performance, and innovation roadmap for an assigned Owned Brands product category.
• Lead new product development briefs from concept through stage gate approval, collaborating with Technical and Supply teams.
• Manage existing item portfolio performance including revenue tracking, margin analysis, and discontinuation recommendations.
• Conduct competitive benchmarking and consumer trend research to identify white space opportunities and positioning gaps.
• Partner with the Insights & Analytics Specialist to develop data-driven category strategies and line review presentations.
• Collaborate with Supply Management to ensure launch readiness, procurement alignment, and promotional inventory planning.
• Coordinate with Technical Management on formulation requirements, label claims, and regulatory considerations.
• Prepare and deliver category business reviews, innovation presentations, and stage gate packages to senior leadership.
• Manage category-level financial targets including revenue, margin, and SKU productivity goals.
• Support Sales & Marketing planning by providing category context for promotional and content strategies.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:

• Experience in category management, brand management, or product management within consumer goods or e-commerce.
• Strong understanding of product development processes and cross-functional NPI coordination.
• Analytical ability to evaluate category performance data and translate findings into strategic action.
• Excellent project management and organizational skills with experience managing multiple priorities.
• Clear and persuasive communication skills, including the ability to build compelling business cases.
• Interest in or knowledge of the health and wellness, dietary supplement, or beauty industry.
• High attention to detail and a collaborative, solutions-oriented mindset.
• High degree of accuracy and attention to detail.
• Excellent organization skills and ability to multi-task.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint) — intermediate to advanced Excel required.
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
• Familiarity with e-commerce analytics or category management tools a plus.

Experience Requirements:

Generally requires a minimum of 7 years of experience in category management, brand management, or product management within consumer goods, dietary supplements, beauty, or e-commerce. Experience working with contract manufacturers or in a private label environment a plus.

Education Requirements:

Bachelor’s Degree in Business, Marketing, Nutrition, or a related field required. A combination of education and equivalent work experience will also be considered.

#LI-LR1 Compensation:

The expected salary range for this role is $77,234 - $112,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.