Health & Wellness: Owned Brands Category Manager

iHerb

Irvine (CA)

On-site

USD 77,000 - 112,000

Full time

6 days ago
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Job summary

iHerb in Irvine, CA is seeking a Category Manager, Owned Brands to lead strategy, product development, and performance across Dietary Supplements, Beauty, and more. You will drive an innovation roadmap, manage existing lines, and collaborate cross-functionally with Technical, Supply, and Sales teams.

You will own category reviews, financial targets, and market insights, shaping go-to-market plans and launches in a dynamic e-commerce environment.

Qualifications

  • 7+ years of experience in category/brand/product management within consumer goods or e-commerce.
  • Strong product development and cross-functional NPI coordination.
  • Ability to drive data-driven category strategies and business reviews.

Responsibilities

  • Own strategy, performance, and roadmap for an assigned Owned Brands category.
  • Lead new product development briefs from concept to stage gate with Technical and Supply teams.
  • Manage portfolio performance including revenue, margins, and SKU productivity.
  • Conduct competitive benchmarking and consumer trend research to identify opportunities.
  • Prepare category business reviews and senior leadership presentations.

Skills

Category management
Brand management
Product management
Analytical skills
Project management
Communication skills
Health&wellness knowledge
Attention to detail
Organization
Multi-tasking

Education

Bachelor’s Degree in Business/Marketing/Nutrition

Tools

Microsoft Excel
Google Workspace
E-commerce analytics tools

Job description

iHerb in Irvine, CA is seeking a Category Manager, Owned Brands to lead strategy, product development, and performance across Dietary Supplements, Beauty, and more. You will drive an innovation roadmap, manage existing lines, and collaborate cross-functionally with Technical, Supply, and Sales teams.

You will own category reviews, financial targets, and market insights, shaping go-to-market plans and launches in a dynamic e-commerce environment.

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