Brand Partnerships Lead - Remote/Hybrid, High-Impact Growth

Dover; Chicago (IL); Hybrid; USD 135,000 - 145,000; Full time

Job summary

Black Girl Vitamins seeks a Senior Manager of Strategic Brand Partnerships to own the partnership portfolio and drive measurable impact for our community-focused brand. You will craft a multi-year roadmap, source and close deals, and lead activations with partners across CPG, media, sports, and universities.

You will plan experiential events and wellness activations, ensuring each collaboration delivers customer growth, revenue, and stronger brand equity while maintaining strict, shareable

Qualifications

• About 5 years of progressive experience in brand partnerships, integrated marketing, business development, or experiential marketing in CPG, health and wellness, or lifestyle.
• Deals you personally negotiated and closed matter more than titles.

Responsibilities

• Build the partnership roadmap across multi-year co-branding and partnerships with CPG, media platforms, sports organizations, universities, and cultural institutions.
• Source, pitch, negotiate, and close co-marketing, product cross-promotion, affiliate, and sponsorship agreements with clear economics.
• Own activation for institutional sponsorships, including HBCU athletic programs, sports teams, and health advocacy partners.
• Plan and deliver Black Girl Wellness Fest, consumer pop-ups, retail activations, and wellness summits to drive acquisition and brand equity.
• Collaborate with creative, social, PR, and growth to amplify partnerships across digital and physical touchpoints.
• Set and agree on success metrics before activations: impressions, CAC, email/SMS capture, earned media, and direct revenue.
• Run post-activation recaps and present results with recommendations to renew, change, or end partnerships.
• Build relationships with partner executives, agencies, and community leaders to ensure repeat collaborations.

Skills

Brand partnerships

Integrated marketing

Business development

Experiential marketing

Job description

Black Girl Vitamins seeks a Senior Manager of Strategic Brand Partnerships to own the partnership portfolio and drive measurable impact for our community-focused brand. You will craft a multi-year roadmap, source and close deals, and lead activations with partners across CPG, media, sports, and universities.

You will plan experiential events and wellness activations, ensuring each collaboration delivers customer growth, revenue, and stronger brand equity while maintaining strict, shareable