Marketing Director, APAC

iHerb; Guam; Hybrid; USD 150,000 - 230,000; Full time

Job summary

iHerb is seeking a Marketing Director, APAC to set the strategic direction for its Asia‑Pacific markets. You will own end‑to‑end growth initiatives, including new business opportunities, partnerships, marketplaces, and offline sales, driving brand awareness and customer acquisition.

The role is hybrid and based in Tokyo, Japan or Seoul, South Korea, with travel across the region. You will lead a geographically dispersed team and collaborate with Brand Marketing, Finance, and Global Logistics to

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 12+ years of regional marketing leadership across APAC.
• Experience in e-commerce growth strategies and D2C retail.

Responsibilities

• Drive business growth across APAC with market growth strategy.
• Develop and execute marketing strategies to increase brand awareness and customer acquisition.
• Own regional marketing budget and resource allocation.
• Partner cross-functionally with Brand Marketing Ops, Merchandising, Finance, Global Logistics.
• Lead and manage a geographically dispersed APAC team including Tokyo/Seoul.

Skills

Executive leadership

APAC marketing leadership

E-commerce growth

Strategic partnerships

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing

Job description

For A Better YouAt iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career.We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!Our people make all the difference in our success.Job Summary:The Marketing Director, APAC is a key business leader responsible for driving the strategic direction for iHerb's marketing across the Asia-Pacific region. This role will lead an end-to-end growth strategy and drive market success across APAC. This is a hybrid position based out of either Tokyo, Japan or Seoul, South KoreaJob Expectations:Drive business growth across APAC by developing and executing a market growth strategy covering new business opportunities, strategic partnerships, marketplaces, payment partners, B2B and offline salesDevelop and execute marketing strategies to increase brand awareness, drive new customer acquisition and improve customer retention across APAC marketsContinuously drive growth by applying a strong understanding of the iHerb brand, consumer behaviour, and industry trends across marketing merchandising, content, and broader business strategiesOwn the regional marketing budget and ensure the effective allocation of resources to prioritize the most impactful opportunities for growth and profitability across APACPartner cross-functionally with Brand Marketing Operations, Merchandising, Finance, Global Logistics and Operations teams to ensure regional growth objectives are achievedMaintain a strong understanding of competitive activity, and regulatory and compliance developments across APAC markets, and regularly communicate relevant changes, risks, and plans to global headquartersSupport regional sales, revenue, and profitability goals across APAC marketsLead and manage a geographically dispersed team across APAC including team members based in Tokyo, Seoul, and other regional hubsKnowledge, Skills and Abilities:Required:This role may be based in a key APAC market such as Tokyo, Japan or Seoul, South Korea, and will require frequent travel across the APAC regionExcellent written and verbal communication skills in English; proficiency in an additional APAC language such as Japanese, Korean, or Mandarin, is strongly preferredExtensive experience in e-commerce, digital marketing and regional marketing leadership across APACDemonstrated experience developing and executing e-commerce growth strategies with a direct-to-consumer retail environmentProven experience leading and managing geographically dispersed teams, both in person and remotelyDemonstrated ability to collaborate effectively across all levels of an organization, from senior leaders to individual contributorsProven experience managing business performance across multiple APAC marketsExperience Requirements:Generally requires 12+ years of relevant experience, including significant experience in regional leadership roles across multiple APAC markets.Education Requirements:Bachelor's Degree in Business, Marketing or a related field preferred, or a combination of education and equivalent work experience.Work Environment:The noise in the work environment is usually moderate. Other factors are:A high-energy environment requiring the ability to manage competing priorities and deadlines effectivelyProfessional yet casual working atmosphereA hybrid work model (combining remote and onsite presence)Willingness to work extended hours as business needs may require during peak periods or to meet project deadlinesOccasional need to attend virtual meetings outside standard local business hours to support cross-functional alignment with global teamsiHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.About iHerbiHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.Our vision is to become the #1 destination for health and wellness across the world.With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·Embrace Diversity & Inclusion · Strive for SimplicityiHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Staffing Agency Submission NoticeiHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [e-mail]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!Staffing Agency Submission NoticeiHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [e-mail]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.