EMEA Sales Leader: Growth Strategy & Team Impact

Primer

United States

Remote

USD 180,000 - 240,000

Full time

5 days ago
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Job summary

Primer, a unified payments infrastructure company, seeks a seasoned leader to own and refine the EMEA go-to-market strategy from a remote-first base. You will oversee revenue growth, market expansion, and customer acquisition across EMEA while coaching a high-performing team of Account Executives toward commercial excellence.

You will represent Primer as the regional lead, collaborating with global teams, and ensuring local insights shape product and strategy.

Qualifications

  • 10+ years in enterprise sales, including 3+ years managing high-performing BDMs in EMEA.
  • Deep experience in payments, fintech, or B2B SaaS is strongly preferred.
  • Experience leading a region or market with gravitas and confidence.
  • Proven track record defining and executing successful sales strategies that drive sustainable growth.
  • Exceptional relationship-building skills with clients and internal stakeholders.

Responsibilities

  • Lead and refine Primer's go-to-market strategy for the EMEA region, driving revenue growth and market expansion.
  • Manage, coach, and inspire a high-performing team of Account Executives to ensure accountability and excellence.
  • Own strategic sales targets and deliver on regional objectives.
  • Act as the regional Lead for EMEA, connecting global teams with local market needs.
  • Build strategic relationships with executive stakeholders and surface insights to the global leadership.

Skills

Enterprise sales leadership
EMEA regional leadership
Strategic account management
Relationship building
Negotiation skills
Remote work mindset
Team coaching

Job description

Primer, a unified payments infrastructure company, seeks a seasoned leader to own and refine the EMEA go-to-market strategy from a remote-first base. You will oversee revenue growth, market expansion, and customer acquisition across EMEA while coaching a high-performing team of Account Executives toward commercial excellence.

You will represent Primer as the regional lead, collaborating with global teams, and ensuring local insights shape product and strategy.

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