EMEA - Marketing Manager

AIRS Medical Inc; United States; Remote; USD 73,000 - 106,000; Full time

Benefits offered by this job

30 days paid time off

Home office setup

Onboarding gifts

Training & Development

Job summary

AIRS Medical in Europe seeks a Digital Marketing Manager (EMEA) to develop and execute regional marketing strategies. You will lead content creation, campaigns, and localized outreach to healthcare professionals, radiology decision-makers, and patients across EMEA.

Collaboration with global teams will shape brand messaging and storytelling. The role requires 5+ years in marketing within healthcare or B2B tech, strong copywriting, SEO, and analytics skills.

Qualifications

• 5+ years of marketing experience, preferably in healthcare, medical devices, or B2B technology.
• Demonstrated ability to develop messaging for product commercialization based on market and customer insight.
• Hands-on experience organizing and executing conferences and trade shows.
• Proven experience with social media management, email marketing, and digital advertising.
• Strong copywriting and content creation skills across channels.
• Working knowledge of SEO, analytics tools, and CMS platforms.
• Excellent communication and interpersonal skills; ability to influence stakeholders.
• Strong project management and ability to run multi-country projects remotely.
• Willingness to travel across the region and collaborate with global teams across time zones.
• Must be based in the European Union.
• Fluency in English and German (written and spoken).

Responsibilities

• Plan and execute integrated marketing campaigns across digital and in-person channels to boost EMEA visibility.
• Support demand generation and lead pipeline through digital advertising, email marketing, and social media.
• Track campaign performance against KPIs and optimize based on metrics and market insight.
• Create and localize content for social media, email, web, and sales enablement for diverse EMEA audiences.
• Develop localized value propositions and product positioning with sales and BD.
• Manage website updates and SEO-optimized content for EMEA markets.
• Work with creative teams to produce culturally relevant visuals and messaging.
• Plan and execute conferences, trade shows, and webinars across EMEA (15+ annually).
• Ensure all materials meet regulatory and medical-device advertising requirements.
• Align regional campaigns with global strategy and coordinate with global teams.

Skills

Marketing strategy

Messaging & positioning

Social media management

Email marketing

Digital advertising

Copywriting

SEO

Analytics tools

CMS platforms

Project management

Cross-cultural communication

Travel readiness

Fluent English

German language

Tools

CMS platforms

Analytics tools

SEO tools

Job description

About AIRS Medical

AIRS Medical is a fast-growing healthcare technology company founded in 2018 and headquartered in Seoul, South Korea, with rapidly expanding U.S. EMEA and Japan operations. Built on the belief that technology should help prevent illness, not just treat it, AIRS Medical empowers people to live healthier, longer lives.

Our flagship solution, SwiftMR, is an FDA-cleared, cloud-based AI software that accelerates MRI scans by up to 50% without compromising diagnostic quality. Trusted by more than 350 hospitals and imaging centers across the U.S., including Lumexa Imaging, Northwestern Medicine, and MedStar Health / Georgetown University, SwiftMR enhances imaging efficiency, patient comfort, and clinical workflow.

AIRS Medical has been recognized with Frost & Sullivan’s Technology Innovation Leadership Awards (2023 and 2024) and as the winner of the Facebook AI Research and NYU Langone Health fastMRI Challenge (2019 and 2020), underscoring our leadership in deep learning and medical imaging AI.

As we continue expanding globally, AIRS Medical remains committed to advancing AI and robotics innovations that enhance patient care, support healthcare professionals, and redefine diagnostic efficiency.

Role Overview

The Digital Marketing Manager (EMEA) will be responsible for developing and executing digital marketing strategies tailored to the Europe, Middle East, and Africa markets. You will lead content creation, online campaigns, and localized outreach to healthcare professionals, radiology decision-makers, and patients across EMEA territories. Reporting to the Senior Marketing Manager, you will collaborate on brand messaging and storytelling initiatives aligned with AIRS Medical’s global vision.

Key Responsibilities

Campaign & demand generation

• Plan and manage integrated marketing campaigns across digital and in-person channels to build product and company visibility in EMEA
• Support demand generation and lead pipeline through digital advertising, email marketing, and social media
• Track campaign performance against defined KPIs and optimize based on metrics and market insight

Content & localization

• Create and localize content for social media, email, web, and sales enablement, tailoring messaging to diverse EMEA audiences
• Develop localized value propositions and product positioning in collaboration with sales and business development
• Manage website updates and SEO-optimized content for EMEA markets
• Work with creative teams and agencies to produce culturally relevant visuals and messaging

Events

• Plan and execute conferences, trade shows, and webinars across EMEA (15+ annually), from budgeting and logistics through to on-site delivery and follow-up

Compliance & alignment

• Ensure all marketing materials meet applicable legal, regulatory, and medical-device advertising requirements before release
• Align regional campaigns with global marketing strategy and coordinate with global teams on execution and brand consistency

Qualifications

• 5+ years of experience in marketing, preferably in healthcare, medical devices, or B2B technology
• Demonstrated ability to develop key messaging for product commercialization based on market and customer insight
• Hands-on experience organizing and executing conferences and trade shows
• Proven experience with social media management, email marketing, and digital advertising
• Strong content creation and copywriting skills, with the ability to adapt messaging across cultures
• Working knowledge of SEO, analytics tools, and CMS platforms
• Excellent communication and interpersonal skills, with the ability to influence cross-functional stakeholders
• Strong project management and prioritization skills; able to run projects across multiple countries in a remote setting
• Willingness to travel across the region and to collaborate with global teams across time zones
• Must be based in the European Union
• Fluency in English and German (written and spoken)

Preferred Experience

• Marketing experience in EMEA healthcare markets

• Familiarity with regulatory and compliance requirements for healthcare and medical device advertising in EMEA (e.g. MDR, national advertising rules such as the German HWG)

• Background in AI, radiology, or healthcare technology

• Experience in a startup or high-growth environment

• Prior experience in engineering or sales in addition to marketing

• Familiarity with content creation tools such as Figma, Canva, or video production support

• Additional EMEA language skills
  Work Conditions and Environment

  • Work type: Full time under EOR
  • Work from home, with occasional business travel
  • Collaborate with team members around the country and the world
  • Paid Time Off (30 days)
  • Onboarding gifts and home office supplies
  • Training & Development

Hiring Process

• Document Screening
• Cognitive Assessment
• Competency-based interview (Hiring manager, HR)
• Competency-based interview (Peer interview, HR)
• Culture-fit Interview (C Level)
• Onboarding