Marketing Manager New

Sirona Medical; San Francisco, Northern (CA, KY); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Generous compensation plan

Stock options

Flexible PTO

Medical insurance

Dental insurance

Vision insurance

Life insurance

Parental leave

401K matching

Apple equipment

Sponsorship for conferences

Job summary

Sirona Medical, a San Francisco-based, cloud-native software company, seeks a hands-on full-stack marketer to drive brand and demand. You will own social, content, and paid programs, build webinars and events, and partner with the Director of Marketing Operations.

This role leverages AI-native tools to scale output and requires comfort on camera and in-person collaboration across a small team. You will produce on-brand content, manage campaigns across Google Ads and LinkedIn, and contribute to a

Qualifications

• 3–5 years in marketing for a B2B brand (health-tech, SaaS, or similar regulated/technical space) with hands-on ownership across social, content, and paid.
• AI-fluent — already uses AI tools in day-to-day work or is eager to learn on an AI-native team.
• Personable and people-facing — comfortable on camera, hosting or moderating webinars, and representing Sirona in person at events.
• Hands-on content creator — writing plus visual/video; a portfolio or live channels showing range.
• Direct experience running paid media in Google Ads and LinkedIn Campaign Manager — budget, campaigns, and reporting.

Responsibilities

• Own Sirona's social channels end to end, with LinkedIn as the primary channel and growth across emerging channels.
• Create social posts, short-form video, graphics, blogs/newsletters, and campaign creative at a steady cadence.
• Plan and run webinars and events in collaboration with the Director of Marketing Operations; handle logistics, prep, hosting, and follow-up.
• Build, launch, and optimize paid campaigns across Google Ads and LinkedIn; manage budgets and reporting from spend to pipeline.
• Use AI tools to draft, produce, and scale content and analysis to improve speed and quality.
• Shoot and edit video in-house for events, customer moments and social clips; travel may be required.
• Maintain brand consistency across all assets and ensure adherence to the Sirona design system.

Skills

Social media management

Content creation

Paid media management

Video production

Public speaking

Project management

Communication

Camera presence

Tools

Google Ads

LinkedIn Campaign Manager

Premiere

CapCut

Canva

Adobe

Zoom Webinars

ON24

HubSpot

GA4

Job description

AtSirona Medical, we’re building software that enables physicians to work as fast as they can think.

Each year in the U.S.,billions of patient imagesare captured—and nearly all of them are reviewed and diagnosed by radiologists. These specialists are the central hub of diagnostic medicine:over 80% of all healthcare data flows through radiology IT systems. Yet despite their pivotal role, radiologists are overburdened by outdated, fragmented software which limits their efficiency and ultimately the quality and efficiency of care that health systems can provide patients. That’s where Sirona comes in.

We’re aSan Francisco-based, cloud-native software companywith employees around the world. Our deep understanding of both thepractice and business of radiologyhas allowed us to buildRadOS—a unified, AI-powered operating system powering the entire radiology workflows.

How Sirona Solves the Problem

Sirona isuniquely positioned to transform the way radiology is practiced. We're delivering the organizational shift that both individual radiologists and entire practices urgently need:

Aunified, intuitive, andplatform-agnosticsolution

A streamlined workspace that makesevery part of the radiologist’s workflow faster and easier

The freedom toread from anywhere, for anyone

By cutting clicks, optimizing diagnostic time, and unlocking efficiencies that extendfar beyond the reading room into all care settings, Sirona empowers radiologists—and in doing so, we help the entire healthcare system move faster, smarter, and with greater impact on patient outcomes.

Sirona is looking for a hands-on, full-stack marketer who becomes the day-to-day engine behind how Sirona shows up in the market and how we turn attention into pipeline. The role spans three concentrations: social media (owning our channels end to end), general content creation (across formats), and paid media (running our Google and LinkedIn programs). Just as important, this is a people-facing role. This person will be a personable partner who helps plan, promote, and run our webinars and events alongside the Director of Marketing Operations. This includes showing up in person when needed.

We are an AI-native marketing team. This role will use AI tools every day to create, scale, and measure their work, and is excited to keep learning as the tooling evolves. This will will create on-brand content at a steady cadence, run an active and engaged social presence, produce video and graphics in-house, and manage paid campaigns against a spend-to-pipeline target. We will hire a versatile doer who turns Sirona's story into a consistent, always-on stream of brand and demand.

Key Responsibilities:

• Social channels. Own Sirona's presence end to end — LinkedIn first, plus emerging channels: calendar, publishing, community management, and active engagement with companies, partners, and people in radiology
• Content creation -Produce social posts, short-form video, graphics, blog/newsletter support, and campaign creative — on-brand and on-voice, across formats and at a steady cadence
• Webinars & events -Help plan and run Sirona's webinars and events end to end, hand in hand with Jenna — topic and speaker planning, presenter prep, production and platform logistics, live moderation/hosting, and post-event follow-up. Drive attendance through organic and paid promotion, attend events in person, capture content on site, and repurpose it afterward. A personable, on-camera-comfortable presence who's genuinely good with people
• Paid media -Build, launch, and optimize paid campaigns across Google Ads (search) and LinkedIn (and emerging channels): audience and creative setup, budget pacing, A/B testing, and weekly reporting on spend → MQL → opportunity → pipeline against target
• Work AI-first -Use AI tools to draft, produce, and scale content, creative, and analysis — and help push how our AI-native marketing team works. We give you the tools; we expect you to run with them and keep leveling up
• Videography -Shoot and edit video in-house — event capture, customer and product moments, social clips, and thought-leadership pieces. Light editing is expected day to day. May require travel
• Brand consistency - Keep every asset aligned to the Sirona design system and voice

Key Requirements:

• 3–5 years in marketing for a B2B brand (health-tech, SaaS, or a comparable regulated/technical space a plus), with hands-on ownership across social, content, and paid
• AI-fluent — already uses AI tools (e.g. ChatGPT, Claude, generative image/video, AI in the marketing stack) in day-to-day work, or a fast, eager learner who is genuinely excited to work on an AI-native team
• Personable and people-facing — comfortable on camera, hosting or moderating webinars, and representing Sirona in person at events. Enjoys working closely with a small team
• Hands-on content creator — writing plus visual/video; a portfolio or live channels that show range
• Direct experience running paid media in Google Ads and LinkedIn Campaign Manager — building campaigns, managing budget, and reporting on cost-per-lead and downstream conversion (not just vanity metrics)
• Experience promoting and helping run webinars and events, and comfortable with the logistics of both
• Proficient shooting and editing video (e.g. Premiere / CapCut / equivalent) and with design tools (e.g. Canva / Adobe)
• Native fluency in LinkedIn and social best practice; comfortable engaging publicly in Sirona's voice
• Organized and self-directed — can run a content calendar and a campaign calendar in parallel and juggle multiple deliverables without close supervision
• Willing and able to travel to events as neededExcellent project management and cross-functional communication skills

Nice to have:

• Radiology, medical imaging, or healthcare-IT familiarity
• Hands-on experience with AI content/creative tools (generative image and video, AI copy, AI-assisted editing) and using AI to speed up analysis and reporting
• Marketing automation (HubSpot) and analytics (GA4, LinkedIn/Google reporting) fluency; comfort tying campaigns to CRM
• Webinar platforms (Zoom Webinars, ON24) hands-on experience
• Motion graphics / animation; photography
• SEO / landing-page conversion instinct.

Benefits:

• Generous Compensation Plan
• Stock Options
• Flexible Paid Time Off (PTO)
• Medical, dental, vision insurance
• Life insurance
• Maternity and Paternity Leave
• 401K matching
• Apple equipment
• Sponsorship for conferences, continuing education, etc.

The annual US base salary range for this full-time position is $85,000 - $110,000 + equity + benefits. Pay scale is flexible depending on experience. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, relevant education and training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.