EMEA Field Marketing Manager - Cybersecurity

Vega

United States

Remote

USD 90,000 - 130,000

Full time

7 days ago
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Job summary

Vega is seeking its first Field Marketing Manager in EMEA to own the regional field plan and drive pipeline through targeted ABM, events, and partner programs. You will align with local sales to execute quarterly plans, manage budgets, and lead cross-functional teams across events, partnerships, and community initiatives to scale repeatable field motions.

You’ll collaborate with Sales, SEs, and executives to accelerate deals while measuring ROI and optimizing spend.

Qualifications

  • 2–4 years in B2B field marketing / integrated demand in cybersecurity or technical SaaS.
  • Proven success partnering with Sales on territory planning and pipeline impact.
  • Strong project management; manage multiple programs without detail loss.
  • Experience with Salesforce and HubSpot and basic attribution reporting.
  • Clear communicator able to collaborate with Sales, SEs, partners, and execs.
  • Willing to travel up to 25% for regional and international trips.
  • Experience with partner/channel co-marketing motions.
  • Experience with ABM tools and field ABM playbooks.
  • Familiarity with SOC/SIEM/security analytics audiences.

Responsibilities

  • Own the regional field plan: Build quarterly plans aligned to regional sales priorities (new logos + expansion), target account lists, and pipeline goals.
  • Run pipeline-driving programs end-to-end: Executive roundtables, workshops, partner events, third-party conferences, and virtual experiences.
  • Own everything from concept to execution to follow-up.
  • Execute ABM in the field: Partner with Sales to activate account-based plays (1 to few and 1 to many) that expand territory coverage and accelerate deals.
  • Co-market with partners: Build and execute joint programs with channel partners, including co-branded events and regional activations.
  • Plug into community and alliances: Work to activate local cyber alliances, memberships, advisory boards, and user programs to deepen engagement and create advocates.
  • Operational excellence: Own logistics, vendors, timelines, promotion, SDR/AE handoffs, and post-event conversion paths.
  • Measure what matters: Report weekly/monthly on pipeline sourced/influenced, meeting creation, stage progression, target account engagement, and ROI.
  • Own the regional budget: Plan spend, forecast, track, and optimize

Skills

B2B field marketing
Pipeline impact
ABM plays
Sales alignment
Attribution reporting

Tools

Salesforce
HubSpot

Job description

Vega is seeking its first Field Marketing Manager in EMEA to own the regional field plan and drive pipeline through targeted ABM, events, and partner programs. You will align with local sales to execute quarterly plans, manage budgets, and lead cross-functional teams across events, partnerships, and community initiatives to scale repeatable field motions.

You’ll collaborate with Sales, SEs, and executives to accelerate deals while measuring ROI and optimizing spend.

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