EMEA Energy Transition Marketing Lead

Eaton Corporation; United States; Remote; USD 110,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation package

Challenging projects in dynamic team

Great company benefits

Internal promotion opportunities

Learning and development via Eaton U

Job summary

Eaton Corporation is seeking a Marketing Manager for Energy Transition to lead regional marketing initiatives across Europe, Middle East and Africa while supporting the global strategy for Eaton's Energy Transition portfolio. This role drives awareness, engagement, and demand through integrated programs and product launches.

The role partners with regional teams to ensure market relevance, alignment with global plans, and a strong focus on content, campaigns, and stakeholder collaboration.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
• Minimum 7 years of experience in B2B marketing, product marketing, marketing communications, or demand generation.
• Fluent in English and experience in industrial, electrical, energy, infrastructure or technology sectors.

Responsibilities

• Develop and execute regional marketing strategies that support Energy Transition business objectives across EMEA.
• Collaborate with regional sales, product management, business development, and commercial teams to support growth initiatives and strategic priorities.
• Serve as the primary marketing liaison for EMEA Energy Transition activities and provide regional input into global marketing planning processes.
• Support the full Energy Transition portfolio by developing integrated marketing programs that drive awareness, engagement and demand generation.
• Lead regional product launch activities, including messaging, campaign execution, customer communications, partner engagement and event support.
• Partner with global marketing teams to ensure consistency in brand positioning and thought leadership.
• Collaborate with strategic partners and key stakeholders to support co-marketing and joint market development initiatives.
• Develop customer-focused content, digital assets, and sales enablement materials tailored to regional audiences.
• Manage participation in key industry events, conferences, trade shows, webinars and customer engagement activities throughout the region.
• Work closely with global digital marketing teams to optimize website content, lead generation programs, SEO, social media and paid media activities.
• Monitor market trends, competitive activity, customer insights, and regional regulatory developments to identify growth opportunities and inform marketing strategy.
• Establish and track key performance indicators, campaign effectiveness metrics, and return on marketing investment to drive continuous improvement.

Skills

Fluent English

Collaboration

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field

Tools

WorkFront

Adobe Creative Suite

Job description

Eaton Corporation is seeking a Marketing Manager for Energy Transition to lead regional marketing initiatives across Europe, Middle East and Africa while supporting the global strategy for Eaton's Energy Transition portfolio. This role drives awareness, engagement, and demand through integrated programs and product launches.

The role partners with regional teams to ensure market relevance, alignment with global plans, and a strong focus on content, campaigns, and stakeholder collaboration.