Email & SMS Growth Lead (Braze) – End-to-End

Twin Health; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Equity participation

Unlimited vacation

Health insurance

Dental plan

Vision plan

HSA/FSA

401(k)

Job summary

Twin Health is hiring to lead our end-to-end email program and launch our first SMS program on the Braze platform. You will own testing, segmentation, cadence, and day-to-day Braze relationship while ensuring Gmail inbox placement issues are resolved to enable content testing.

You will build and scale Twin's SMS program from scratch with consent management and TCPA compliance, reporting to the Associate Director of Acquisition Strategy & Channel Ops.

Qualifications

• 4+ years in email marketing or marketing automation.
• Experience with Braze or comparable ESP/CDP.
• Knowledge of deliverability and inbox placement.

Responsibilities

• Own email program: testing, cadence, segmentation, Braze relationship.
• Resolve Gmail Promotions inbox placement issues to enable testing.
• Build Twin's first SMS program on Braze, including consent and TCPA compliance.

Skills

Email marketing

Marketing automation

Braze

Deliverability

SMS program launches

Tools

Braze

Job description

Twin Health is hiring to lead our end-to-end email program and launch our first SMS program on the Braze platform. You will own testing, segmentation, cadence, and day-to-day Braze relationship while ensuring Gmail inbox placement issues are resolved to enable content testing.

You will build and scale Twin's SMS program from scratch with consent management and TCPA compliance, reporting to the Associate Director of Acquisition Strategy & Channel Ops.