Email & SMS Campaign Specialist (Klaviyo)

The People Brand; United States; On-site; USD 55,000 - 75,000; Full time

Job summary

The People Brand is seeking a hands-on Digital Retention Specialist to support our ecommerce and digital marketing efforts. This role focuses on executing email and SMS campaigns, scheduling calendars, and monitoring performance in a fast-paced environment.

The ideal candidate has 1–2 years of hands-on email/SMS marketing experience, strong Klaviyo skills, and comfort deploying campaigns independently. Attentive experience is a plus, with ecommerce familiarity preferred.

Qualifications

• 1–2 years of hands-on email/SMS marketing experience.
• Klaviyo experience required — comfortable independently building and deploying campaigns.
• Attentive experience strongly preferred.

Responsibilities

• Execute day-to-day email campaigns in Klaviyo, including building, QA, scheduling, and deployment.
• Execute SMS campaigns, ideally within Attentive.
• Manage the email and SMS campaign calendar and ensure campaigns launch accurately and on time.
• Build audiences and basic customer segments for campaigns.
• Coordinate with Creative and eCommerce teams to gather assets, copy, links, and promotional details.
• QA campaigns for accuracy, links, formatting, segmentation, and timing before launch.
• Monitor campaign performance and pull basic reporting as needed.
• Support updates and optimizations to existing email/SMS flows and automations.
• Stay highly organized and help keep campaigns moving in a fast-paced environment.

Skills

Klaviyo

SMS marketing

Campaign execution

Ecommerce experience

Attention to detail

Tools

Attentive

Job description

The People Brand is seeking a hands-on Digital Retention Specialist to support our ecommerce and digital marketing efforts. This role focuses on executing email and SMS campaigns, scheduling calendars, and monitoring performance in a fast-paced environment.

The ideal candidate has 1–2 years of hands-on email/SMS marketing experience, strong Klaviyo skills, and comfort deploying campaigns independently. Attentive experience is a plus, with ecommerce familiarity preferred.