Email Marketing Specialist - Remote

SARL ARTILEC; Hyattsville (MD); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in Hyattsville is seeking a skilled Email Marketing Specialist with over 7 years of experience in Pardot and email marketing. This role focuses on developing and optimizing email campaigns, managing lead nurturing programs, and ensuring alignment with Salesforce. The ideal candidate is creative and data-driven, with expertise in digital marketing best practices.

Qualifications

• 7+ years of experience with Pardot (Account Engagement) and email marketing.
• Pardot Certification preferred.

Responsibilities

• Develop and optimize Pardot email campaigns with A/B testing.
• Manage lead nurturing and engagement programs.

Skills

Email Marketing

Marketing Automation

Data Analysis

Education

Background in Marketing

Tools

Pardot (Account Engagement)

Salesforce

Google Ads

WordPress

Job description

Job type: Full-time, Part-time, Contract, Temporary

DISCLAIMER: DO NOT APPLY IF YOU DON'T RESIDE IN THE UNITED STATES
DO NOT APPLY IF YOU ARE NOT LEGALLY AUTHORIZED TO WORK IN THE UNITED STATES OF AMERICA

We are seeking a highly skilled Email Marketing Specialist with 7+ years of experience in Pardot (Account Engagement), email marketing, and marketing automation. This role is ideal for a creative, data-driven marketer with expertise in building and optimizing email campaigns, lead nurturing programs, and marketing workflows within Pardot (Account Engagement). Additionally, the candidate should possess tactical skills in digital marketing.

Key Responsibilities:

1. Develop, execute, and optimize Pardot (Account Engagement) email campaigns including segmentation, automation, and A/B testing.
2. Manage lead scoring, lead nurturing, and engagement programs to enhance conversion rates.
3. Ensure Pardot (Account Engagement) and Salesforce alignment, including lead tracking, campaign attribution, and reporting.
4. Create dynamic and responsive email templates that follow best practices for deliverability and engagement.
5. Monitor email campaign performance and implement improvements based on analytics.
6. Implement and manage landing pages, forms, and marketing automation workflows.
7. Understand and manage Pardot (Account Engagement) campaigns, ensuring seamless execution and tracking.
8. Create and optimize Pardot (Account Engagement) forms to improve lead capture and engagement.
9. Collaborate with digital marketing teams on SEO, content marketing, and paid media initiatives.
10. Utilize AI tools in creating sales enablement campaigns.
11. Stay up to date with Pardot (Account Engagement) updates, email marketing trends, and digital marketing best practices.
12. Provide insights on website performance, user experience, and optimization strategies, if applicable.

Qualifications & Experience:

1. 7+ years of experience working with Pardot (Account Engagement), including automation, segmentation, and analytics.
2. Pardot (Account Engagement) Certification (preferred).
3. Background in Marketing, Advertising, or Communications.
4. Proficiency in email marketing best practices, A/B testing, and performance tracking.
5. Experience integrating Pardot (Account Engagement) with Salesforce CRM.
6. Strong analytical skills to measure campaign performance and optimize strategies.
7. Additional experience in website management (WordPress, CMS), Google Ads, or digital marketing tactics.
8. Knowledge of HTML/CSS for email template creation is a plus.

Experience with AI-powered marketing tools (e.g., 6Sense or similar).

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