Email Marketing Specialist (100% Remote)

Lensa; Port Orange (FL); Remote; USD 55,000 - 90,000; Full time

Job summary

A leading company is seeking an Email Marketing Specialist to develop and execute effective email campaigns for B2B audiences. This fully remote role involves collaborating with marketing teams, utilizing Salesforce Marketing Cloud, and analyzing data for campaign optimization. Candidates should have a Bachelor's degree in Marketing or Communications and at least 3 years of relevant experience. Competitive compensation and benefits are offered.

Benefits

Health Insurance

Retirement Plans

Paid Time Off

Disability Coverage

Stock Purchase Plans

Life Insurance

Qualifications

• At least 3 years of experience in email marketing, preferably in B2B.
• Experience with Salesforce Marketing Cloud and marketing automation tools.

Responsibilities

• Develop and implement email marketing strategies for B2B customers.
• Utilize Salesforce Marketing Cloud for email templates and automation.
• Monitor campaign metrics and analyze data for optimization.

Skills

Email Marketing

Data Analysis

Communication

Attention to Detail

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Salesforce Marketing Cloud

Job description

Email Marketing Specialist (100% Remote)

Join Our Community of Food People!

As an Email Marketing Specialist, you will be responsible for developing and executing effective email marketing campaigns tailored to our B2B audience.

This position is virtual/remote, meaning work can be completed from anywhere in the United States except Hawaii or U.S. Territories.

Responsibilities

1. Campaign Strategy: Collaborate with the marketing team to develop and implement comprehensive email marketing strategies that align with business objectives and target B2B customers.
2. Salesforce Marketing Cloud: Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation.
3. Content Creation: Work closely with content creators to develop engaging email content, including newsletters, product announcements, and event invitations.
4. A/B Testing: Conduct tests on subject lines, email copy, design, and calls-to-action to optimize campaign performance.
5. Segmentation: Create and manage segmented email lists for targeted messaging to B2B customer segments.
6. Automation: Develop and maintain automated workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers.
7. Data Analysis: Monitor campaign metrics and analyze data to provide insights for optimization.
8. Compliance: Ensure all campaigns adhere to email marketing regulations like CAN-SPAM and GDPR.
9. Reporting: Generate performance reports and share insights with stakeholders.
10. Emerging Trends: Stay updated on industry trends and technologies to identify new growth opportunities.
11. Other duties as assigned by manager.

Relationships

• Work closely with key stakeholders across marketing and creative teams.

Work Environment

This role is fully remote, and responsibilities are performed from a home-based environment.

Minimum Qualifications

• At least 3 years of experience in email marketing, preferably in B2B.
• Experience with Salesforce Marketing Cloud and marketing automation tools.
• Strong written and verbal communication skills, with attention to detail.
• Analytical skills with the ability to translate data into recommendations.
• Knowledge of B2B marketing best practices and trends.

Education

• Bachelor's degree in Marketing, Communications, or related field.

Certifications/Training

• Salesforce Marketing Cloud certification is a plus.

Preferred Qualifications

• Experience with HTML and CSS is a plus.

This role includes an annual incentive plan bonus and benefits such as health insurance, retirement plans, paid time off, disability coverage, stock purchase plans, and life insurance. Compensation ranges from $55,000 to $90,000 based on experience and skills.