Email Marketing Specialist, Automation

Yami; Brea (CA); On-site; USD 56,000 - 70,000; Full time

Job summary

An innovative company is seeking a Lifecycle Marketing Specialist to lead strategy development and execution for marketing channels. This role emphasizes customer experience and cross-functional collaboration, focusing on automating email, in-app messaging, and mobile notifications. With a mission to enhance global flavors and products, the firm offers a dynamic environment where your contributions can significantly impact customer engagement and retention. Join a fast-growing start-up that values creativity and initiative, and help shape the future of customer interactions in the ecommerce space.

Benefits

401(k) matching

Health, dental, and vision insurance

Paid time off

On-site gym and game rooms

Employee discounts

Complimentary coffee and snacks

Qualifications

• 3+ years of experience in retention or lifecycle marketing roles.
• In-depth knowledge of ecommerce marketing best practices.

Responsibilities

• Collaborate with teams to implement automated lifecycle marketing.
• Analyze customer cohorts to drive growth and optimize campaigns.

Skills

Lifecycle Marketing

Customer Segmentation

Data Workflows

Automation

Interpersonal Skills

Bilingual in Mandarin

Education

Bachelor’s Degree

Tools

Iterable

Job description

Job Summary

In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

About Yami

Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation

• 401(k) matching
• Health, dental, and vision insurance
• Paid time off (vacation, sick days, and holidays)
• $56K and above for Jr. Specialist Candidate
• $70K above for Sr. Specialist Candidate
• On-site gym and game rooms
• Employee discounts
• Complimentary coffee and snack
  
  

Job Responsibilities:

• Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channels
• Develop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger)
• Create Yami-branded content tailored to various customer segments
• Analyze customer cohorts and segments to drive growth and optimize campaigns
• Design and test campaigns and templates that align content with customer preferences
• Track, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagement
  
  

Qualifications

• Bachelor’s degree
• In-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices
• 3+ years of experience in a retention, marketing operations, or lifecycle marketing role
• Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base
• Exceptional attention to detail and strong interpersonal skills
• Experience with Iterable or similar marketing platforms preferred
• Self-motivated with the ability to work independently
• Bilingual in Mandarin