Email Marketing Specialist

Placements24; Windsor Park (TN); Hybrid; USD 18,000 - 32,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary and benefits

Professional development opportunities

Growth of a key communication channel

Job summary

Placements24 in East London, SA, seeks an Email Marketing Specialist to drive campaigns that engage subscribers, nurture leads, and boost conversions.

You will craft compelling copy, build mobile-friendly templates, manage lists, and analyze results, collaborating with content and design teams to strengthen direct communication and brand presence.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of email marketing or digital marketing experience.
• Proven ability to drive engagement and conversions.
• Experience with HTML/CSS for email templates is a plus.
• Strong copywriting and editing skills.
• Familiarity with email deliverability and analytics.
• Experience with major platforms (Mailchimp, HubSpot, etc.).

Responsibilities

• Develop and implement email marketing strategies aligned with overall marketing objectives.
• Create engaging email copy and subject lines that drive open and click-through rates.
• Design and build professional, mobile-responsive email templates.
• Manage and segment email subscriber lists to ensure targeted, relevant communications.
• Set up, test, and deploy email campaigns using an email marketing platform.
• Analyze email campaign performance metrics and provide actionable insights.
• A/B test different elements of email campaigns to optimize performance.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM).
• Collaborate with content and design teams to develop email marketing assets.

Skills

Email marketing

Copywriting

A/B testing

HTML/CSS for emails

Analytics

List segmentation

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Mailchimp

HubSpot

Constant Contact

SendGrid

Job description

About the Role

Our client is seeking a skilled and creative Email Marketing Specialist to join their team in East London, Eastern Cape. This role is essential for developing, implementing, and optimizing email marketing campaigns that engage subscribers, nurture leads, and drive conversions. You will be responsible for crafting compelling email copy, designing visually appealing templates, managing email lists, and analyzing campaign performance. This position offers a hybrid work model, allowing for a balance between remote work and in-office collaboration at our East London location. If you have a passion for direct communication and a proven ability to drive results through email, we encourage you to apply.

Key Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with overall marketing objectives.
• Create engaging and persuasive email copy and subject lines that drive open and click-through rates.
• Design and build professional, mobile-responsive email templates.
• Manage and segment email subscriber lists to ensure targeted and relevant communications.
• Set up, test, and deploy email campaigns using an email marketing platform (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Analyze email campaign performance metrics (open rates, click-through rates, conversions, unsubscribes) and provide actionable insights.
• A/B test different elements of email campaigns (e.g., subject lines, content, CTAs) to optimize performance.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with content and design teams to develop email marketing assets.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in email marketing or digital marketing with a focus on email.
• Proven track record of developing and executing successful email marketing campaigns that drive engagement and conversions.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact, SendGrid).
• Strong understanding of email marketing best practices, deliverability, and analytics.
• Excellent copywriting and editing skills with a focus on persuasive marketing language.
• Experience with HTML and CSS for email template customization is a plus.
• Familiarity with A/B testing methodologies.
• Strong analytical skills and ability to interpret campaign data.

Benefits

• Hybrid work model offering flexibility.
• Competitive salary and benefits package.
• Opportunity to manage and grow a key communication channel.
• Professional development opportunities in email marketing and digital strategy.
• Collaborative team environment in East London.
• Access to advanced email marketing tools and technologies.
• Contribute to direct customer engagement and brand building.