Email Marketing Specialist

Bold Business; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

Bold Business is seeking an Email Marketing Specialist for a fully remote position. In this role, you will drive lead generation efforts through LinkedIn and email marketing, engaging prospects and booking sales calls. The ideal candidate is detail-oriented and proficient in LinkedIn-based strategies, leveraging automation and AI tools. Join a dynamic team that values growth and innovation, providing you with support and tools to succeed.

Benefits

Full-time remote work

Supportive environment with tools for success

Opportunities for growth and continuous development

Qualifications

• 2 - 5 years of experience in email marketing and lead generation.
• Demonstrated ability to generate leads through LinkedIn.
• Proficient in LinkedIn outreach best practices.

Responsibilities

• Own end-to-end process of engaging high-quality prospects.
• Build and execute multi-step outreach campaigns.
• Track outreach metrics and continuously optimize efforts.

Skills

Written Communication

Lead Generation

Email Marketing

LinkedIn Automation

AI Tools Utilization

Campaign Management

Tools

LinkedIn Sales Navigator

HubSpot

Expandi

LaGrowth

Job description

We’re looking for a Email Marketing Specialist to join our growing global team. In this role, you’ll own the end-to-end process of engaging high-quality prospects—leveraging LinkedIn, Sales Navigator, and AI tools to connect with decision-makers, build trust, and book qualified sales calls.

This role is ideal for someone who understands how to balance automation, embrace AI and also personalization , is results-oriented, and has hands-on experience with LinkedIn-based lead generation strategies.

Key Responsibilities

• Identify and research ideal prospects using LinkedIn Sales Navigator, and supporting automation platforms
• Build and execute multi-step outreach campaigns (connection requests, follow-ups, messaging, group activity,etc)
• Use LinkedIn automation tools to scale efforts while maintaining a personal, human tone
• Personalize messaging to stand out and start genuine conversations with decision-makers
• Qualify leads including lead generation and schedule discovery calls for the sales team
• Track outreach metrics and continuously optimize for higher engagement and conversion
• Collaborate with sales and marketing to refine ideal customer profiles and outreach messaging
• Maintain accurate records of all activity and outcomes in our CRM (HubSpot)
• Assist in growing and managing our LinkedIn brand presence and company page campaigns

What You Bring

• Excellent written English and professional communication skills
• 2 - 5 years of experience in email marketing, LinkedIn lead generation, outreach, and engaging potential clients for our Sales team.
• Proven ability to generate and warm up leads via LinkedIn (please share past results or strategies)
• Deep knowledge of LinkedIn outreach best practices , including connection etiquette, follow-up timing, and content tone
• Experience and Expertise Linked In Sales Navigator and LinkedIn automation tools (e.g., Expandi, LaGrowth etc.)
• Tech-savvy and excited to leverage AI and technology tools (e.g., ChatGPT, etc) for content, personalization, and prospect research
• Highly organized, detail-oriented, and able to execute campaigns independently with accountability for results

Why Work With Us

• Remote Work : Enjoy a full-time, 100% remote role with work-life balance.
• Supportive Environment : We foster a culture that values your contributions and provides the tools for success.
• Growth & Impact : Expand your skills through continuous development and play a vital, visible role in our company's success. Your work directly fuels our growth.
• Dynamic Team : Join a fast-paced team that embraces learning, innovation, and new challenges, ensuring you're always at the forefront

(Bold Business recruiters always use a “@ boldbusiness.com ” email address and/or from our Applicant Tracking System, JazzHR. Any variation of this email domain should be considered suspicious. Additionally, Bold Business recruiters and authorized representatives will never request sensitive information in email or via text.)

#LIREMOTE