Email Marketing Specialist

Wiraa; California (MO); Remote; USD 70,000 - 75,000; Full time

Job summary

A leading company in the wine industry is seeking an Email Marketing Specialist to enhance direct-to-consumer growth through strategic omnichannel campaigns. This fully remote position involves executing marketing communications via email, SMS, and web promotions, necessitating a candidate with strong analytical skills and a creative mindset. Ideal applicants should have a Bachelor's degree and at least three years of relevant experience, with familiarity in CRM tools and lifecycle marketing.

Benefits

Fully remote work flexibility

Opportunities for professional development

Collaborative marketing team environment

Qualifications

• Minimum of 3 years of professional experience in email and digital marketing.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Experience or interest in the wine industry and DTC best practices is highly desirable.

Responsibilities

• Lead end-to-end email and SMS campaign execution using the Braze CRM platform.
• Collaborate on the editorial calendar to align campaigns with business goals.
• Conduct A/B testing and performance analysis to refine campaigns.

Skills

Email Marketing

Digital Marketing

Campaign Management

CRM Proficiency

Analytical Skills

Communication

Education

Bachelor’s degree in Marketing, Communications, Design, Business

Tools

Braze

Klaviyo

HubSpot

HTML/CSS

Job description

1 day ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

About The Company

Crimson Wine Group is a premier collection of estate-based, luxury wine brands dedicated to crafting exceptional wines and direct-to-consumer experiences. Our commitment to quality, innovation, and hospitality drives everything we do. Through our portfolio, we cultivate meaningful customer relationships while delivering outstanding wines and service across all channels. As we grow our DTC presence, we are looking for innovative professionals who share our passion for wine and customer engagement.

About The Company

Crimson Wine Group is a premier collection of estate-based, luxury wine brands dedicated to crafting exceptional wines and direct-to-consumer experiences. Our commitment to quality, innovation, and hospitality drives everything we do. Through our portfolio, we cultivate meaningful customer relationships while delivering outstanding wines and service across all channels. As we grow our DTC presence, we are looking for innovative professionals who share our passion for wine and customer engagement.

About The Role

We are seeking a skilled and results-oriented Email Marketing Specialist to manage the development and execution of omnichannel campaigns that drive direct-to-consumer growth across Crimson Wine Group’s premium wine portfolio. This fully remote role is responsible for strategizing and executing marketing communications via email, SMS, and web promotions using advanced CRM tools. The ideal candidate will be a detail-oriented marketer with strong analytical capabilities, creative flair, and a deep understanding of customer lifecycle marketing.

Responsibilities

• Lead end-to-end email and SMS campaign execution using the Braze CRM platform across all brand entities
• Collaborate on the editorial calendar to align campaigns with business goals and seasonal sales opportunities
• Assist in designing and deploying automated customer journeys for lifecycle marketing—from acquisition to retention
• Create compelling email templates, manage creative assets, and optimize landing pages for campaign performance
• Execute robust quality assurance and testing protocols prior to campaign deployment
• Conduct A/B testing and performance analysis to refine campaigns and improve KPIs
• Analyze customer demographics and behavior to drive strategic segmentation and targeting
• Manage multiple digital systems for content management, analytics, e-commerce, and lead capture
• Monitor and report campaign performance, providing actionable, data-driven insights for continuous improvement
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, Business, or a related field
• Minimum of 3 years of professional experience in email and digital marketing
• Proficiency with CRM platforms such as Braze, Klaviyo, or HubSpot (Braze preferred)
• Working knowledge of HTML/CSS for email formatting and Microsoft Office tools
• Experience with image editing tools for digital marketing purposes
• Strong organizational skills with the ability to manage multiple campaigns simultaneously
• Analytical mindset with a demonstrated ability to make data-informed decisions
• Excellent verbal and written communication skills
• Experience or interest in the wine industry and DTC best practices is highly desirable
• Familiarity with Commerce7 and e-commerce platforms is a plus
  
  

Benefits

• Fully remote work flexibility
• Opportunity to work with a respected portfolio of premium wine brands
• Collaborative and creative marketing team environment
• Exposure to advanced CRM and digital marketing platforms
• Opportunities for professional development and growth in a dynamic industry
  
  

Equal opportunity

Crimson Wine Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or veteran status.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at Wiraa by 2x

Get notified about new Email Marketing Specialist jobs in California, United States.

Email Marketing / Campaign Specialist Remote Work

Email Marketing Specialist - Crimson Wine Group

California, United States $70,000.00-$75,000.00 1 day ago

Marketing Coordinator – Remote (Law Firm)

California, United States $40.00-$45.00 3 days ago

San Francisco, CA $81.53-$119.25 2 weeks ago

Los Angeles, CA $81.53-$119.25 2 weeks ago

Online Developer Experience Lead, Marketing

Digital Marketing Analyst (Contract – Paid Media Focus)

Live Session Instructor - Digital Marketing

Adjunct Faculty - Department of Digital and Strategic Marketing

Proposal Coordinator (Heavy Civil Construction)

Proposal Coordinator (Heavy Civil Construction)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.