Email Marketing Specialist (Remote)

Galls; Lexington (KY); Remote; USD 60,000 - 95,000; Full time

Job summary

Galls, a leading supplier for public safety professionals, is looking for an Email Marketing Specialist to manage and optimize email campaigns. This remote role involves creating engaging content, analyzing performance, and developing strategic marketing insights to enhance reach and effectiveness. The ideal candidate will have a background in marketing and strong relationship-building skills, contributing to dynamic marketing efforts.

Benefits

Excellent medical/dental and vision coverage

401(k) retirement plan with company contribution

Flexible benefits

Generous employee discount

Vacation and Personal Time

Paid Holidays

Tuition reimbursement

Qualifications

• 1-3 years marketing experience in a professional setting.
• Experience working with email marketing platforms preferred.
• A data-driven, analytical approach to problem solving.

Responsibilities

• Set up marketing campaigns in email platform tool.
• Write creative briefs and email copy.
• Generate reporting related to email sends and audience analysis.

Skills

Goal Oriented

Relationship Building

Enthusiastic

Creative

Data-driven

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

HTML/CSS

Adobe Creative Cloud/Suite

Email service providers (ESP)

Job description

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WHO WE ARE:

Galls, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals with a national presence in more than 80 locations across the nation. With over 50 years in the Industry, it is easy to see why. We are PROUD to Serve America’s public safety professionals by providing the broadest selection of uniforms, equipment and solutions combined with great customer service.

WHO WE ARE:

Galls, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals with a national presence in more than 80 locations across the nation. With over 50 years in the Industry, it is easy to see why. We are PROUD to Serve America’s public safety professionals by providing the broadest selection of uniforms, equipment and solutions combined with great customer service.

Summary

The Email Marketing Specialist will be primarily responsible for setting up marketing campaigns in our email platform tool, testing and tracking the performance of the email channel. Direct responsibilities include email & SMS reporting, managing email and SMS sends, writing creative briefs and email copy.

What You’ll Do

• Write the creative briefs for emails associated with Galls, USP and Postal brands
• Write email and SMS copy for daily emails and SMS sends
• Set up and deploy email and SMS campaigns out of their respective platforms daily
• QA and test all emails and SMS to ensure 100% accuracy
• Standardize, cleanse, and own customer segments for marketing campaigns
• Execute approved campaign journeys and make required performance amendments based on direction from the leadership team
• Generate reporting related to email sends and audience lists. Work with the team to develop insights to optimize and Analyze campaign results. This reporting with be used to present findings to marketing and executive leadership teams by yourself and/or your team leadership
• Monitor and optimize deliverability
• Develop A/B tests for subject lines, templates, images, CTAs, and email journeys (ie, subject lines, send times, etc.)
• Work with content resources to develop content for new and existing email layouts
  
  

What You Bring

• Bachelor’s degree required, preferably in Marketing, Business, or related field
• 1-3 years marketing experience in a professional setting
• Goal Oriented: Ability to focus on a goal and meet pre-determined results or deadlines
• Relationship Building: Ability to effectively build relationships with customers and co-workers
• Enthusiastic: Ability to bring energy to the team, project, or task
• Creative: Ability to think in such a way as to produce a new concept or idea
• A working knowledge of HTML/CSS preferred
• A working knowledge of Adobe Creative Cloud/Suite preferred
• A data-driven, analytical approach to problem solving, turning insights into actions
• Experience working with an email service providers (ESP) / multi-channel marketing platforms preferred
  
  

What We Offer

• Excellent medical/dental and vision coverage
• 401(k) retirement plan with company contribution
• Flexible benefits
• Generous employee discount
• Vacation and Personal Time
• Paid Holidays
• Tuition reimbursement
  
  

Galls is an EEO/AA/Minorities/Female/Disabled/Veterans Employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please call Human Resources at 859-266-7227 with the nature of your accommodation request and include the Galls location and the title of the job opening.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Safety

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Lexington, KY $60,000.00-$95,000.00 3 days ago

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