Email Marketing Specialist

LHH; United States; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental & vision coverage

401(k) plan

Paid leave & holidays

Job summary

LHH is seeking an Email Marketing Specialist to support high-volume CRM campaigns across email, SMS, and push, primarily using Salesforce Marketing Cloud. The role is hands-on, requiring attention to detail, QA, and collaboration with marketing and creative teams.

The ideal candidate brings 2+ years in email marketing or CRM production, strong HTML/CSS skills, and experience with data extensions and audience segmentation. Excellent cross-functional communication is essential.

Qualifications

• 2+ years hands-on email marketing, lifecycle marketing, or CRM campaign production experience.
• Experience with enterprise email service providers or marketing automation platforms.
• Salesforce Marketing Cloud or Braze experience strongly preferred.
• Working knowledge of HTML and CSS for email development.
• Familiarity with SQL, audience segmentation, and data extensions.
• Strong QA skills and attention to detail.
• Ability to troubleshoot email rendering and campaign production issues.
• Experience managing multiple campaigns and deadlines.

Responsibilities

• Build, test, QA, and deploy email, SMS, and push campaigns using Salesforce Marketing Cloud or similar tools.
• Develop and modify responsive email templates using HTML/CSS.
• Manage audience segmentation, data extensions, suppression lists, and targeting criteria.
• Implement personalization and dynamic content using AMPscript or equivalent.
• Monitor deployments and troubleshoot delivery or technical issues.
• Ensure campaigns follow brand, legal, and operational standards.
• Conduct pre-deployment QA across content, links, tracking, and mobile rendering.
• Coordinate proofing and approvals with stakeholders.
• Maintain version control and campaign documentation.

Skills

Email marketing

Lifecycle marketing

SQL

Audience segmentation

HTML/CSS

Quality assurance

Troubleshooting

CAN-SPAM/TCPA compliance

Cross-functional collaboration

Campaign production

Tools

Salesforce Marketing Cloud

Braze

Litmus / Email on Acid

Job description

We are seeking an Email Marketing Specialist to support the execution of high-volume CRM and lifecycle marketing campaigns for a large consumer-focused organization.

This person will be responsible for building, testing, QAing, and deploying customer communications across email, SMS, and push, primarily using Salesforce Marketing Cloud. The ideal candidate is highly detail-oriented, technically comfortable, and accustomed to managing multiple campaigns and deadlines simultaneously. This is a hands‑on campaign production role requiring strong attention to detail, quality assurance, and collaboration with marketing and creative stakeholders.

KEY RESPONSIBILITIES:

Campaign Production & Deployment

• Build, test, schedule, and deploy email, SMS, and push campaigns using Salesforce Marketing Cloud.
• Develop and modify responsive email templates using HTML and CSS.
• Manage audience segmentation, data extensions, suppression lists, and campaign exclusion criteria.
• Implement personalization and dynamic content using AMPscript and related functionality.
• Monitor campaign deployments and troubleshoot delivery or technical issues.
• Ensure campaigns follow established brand, creative, legal, and operational standards.

Quality Assurance

• Conduct comprehensive pre-deployment QA across campaign content, links, tracking, personalization, audience selection, legal copy, and mobile responsiveness.
• Coordinate proofing and approval processes with internal stakeholders.
• Incorporate campaign revisions while maintaining proper version control.
• Validate audience suppression, consent, and targeting requirements prior to deployment.
• Maintain accurate campaign records and deployment documentation.
• Build and execute A/B and multivariate campaign tests.
• Gather campaign performance data and assist with recurring reporting.
• Identify campaign trends, irregularities, and potential optimization opportunities.
• Support CRM audience creation for additional digital marketing channels.
• Assist with audience file preparation and data-related campaign requests.
• Maintain campaign documentation, templates, and standard operating procedures.
• Support planning for periods of increased campaign volume.

REQUIRED QUALIFICATIONS:

• 2+ years of hands‑on email marketing, lifecycle marketing, or CRM campaign production experience.
• Experience working with an enterprise email service provider or marketing automation platform.
• Salesforce Marketing Cloud or Braze experience strongly preferred.
• Working knowledge of HTML and CSS, particularly for email development.
• Familiarity with SQL, audience segmentation, and data extensions.
• Strong campaign QA skills and exceptional attention to detail.
• Ability to independently troubleshoot email rendering and campaign production issues.
• Experience managing multiple campaigns and competing deadlines simultaneously.
• Understanding of email and SMS compliance, including CAN-SPAM, TCPA, opt‑in, and consent requirements.
• Strong written communication and cross‑functional collaboration skills.

PREFERRED QUALIFICATIONS:

• Experience supporting high-volume B2C, retail, e‑commerce, consumer, or agency marketing environments.
• Experience building SMS and push campaigns.
• Knowledge of AMPscript.
• Experience with email QA and rendering platforms such as Litmus or Email on Acid.
• Familiarity with Figma or similar creative collaboration tools.
• Salesforce Marketing Cloud Email Specialist certification is a plus.
• *Highly prefer candidates located in Texas, Utah, and Tennessee*

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers