CRM Manager

LHH; United States; On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental & Vision

401K plan

Paid leave

Job summary

LHH is seeking a hands-on CRM leader to oversee customer communications and lifecycle marketing across multiple consumer brands. You will manage CRM planning, audience strategy, and high-volume campaigns, while leading a team to build, test, and deploy campaigns.

You will collaborate with Creative, Ecommerce, Merchandising, and Technical teams to ensure campaigns are accurate, compliant, and delivered on schedule, with data-driven optimization.

Qualifications

• 5+ years in CRM, lifecycle marketing, email marketing, or related discipline.
• 1+ years leading team members or campaign production workflows.

Responsibilities

• Oversee CRM planning and execution across multiple brands.
• Develop campaign schedules, messaging cadences, and audience plans.
• Create/refine audiences using segmentation, targeting, suppression, and frequency rules.
• Manage automated and triggered journeys and optimize performance.
• Coordinate requirements with creative, marketing, and cross-functional partners.
• Lead QA across links, dynamic content, personalization, and rendering.
• Translate CRM performance into actionable recommendations.

Skills

CRM strategy

Lifecycle marketing

Campaign execution

Team leadership

Salesforce Marketing Cloud

SQL

Email deployment

HTML/CSS for email

Audience segmentation

Testing & QA

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Workfront/Asana/Jira/Monday.com

Job description

We are seeking a hands-on CRM leader to oversee customer communications and campaign execution across a portfolio of consumer brands. This position combines ownership of CRM strategy and execution with leadership of a team responsible for building, testing, and deploying high-volume marketing campaigns.

The ideal candidate is equally comfortable leading people and working directly within marketing automation platforms. This person will oversee campaign planning, audience strategy, lifecycle programs, quality control, reporting, and operational processes while partnering closely with creative, ecommerce, merchandising, marketing, and technical teams.

RESPONSIBILITIES:

CRM & Lifecycle Marketing

• Manage CRM planning and execution across multiple consumer brands.
• Develop campaign schedules, communication strategies, promotional messaging cadences, and customer contact plans.
• Create and refine customer audiences using segmentation, targeting, suppression, and frequency rules.
• Manage automated and triggered customer journeys, evaluating performance and identifying opportunities for optimization.
• Coordinate campaign requirements with creative, copy, marketing, and other cross-functional partners.
• Support ongoing testing across messaging, audiences, offers, timing, and customer journeys.
• Analyze CRM performance and translate results into actionable recommendations for the business.

Campaign Operations & Team Leadership

• Lead and develop a team responsible for CRM campaign production and deployment.
• Manage incoming campaign requests, deadlines, workload distribution, and team capacity.
• Ensure campaigns are thoroughly tested and accurate prior to deployment.
• Oversee QA across links, tracking, dynamic content, personalization, audience selection, exclusions, and email rendering.
• Develop scalable workflows, processes, templates, and documentation for campaign execution.
• Improve campaign production efficiency while maintaining a high standard of accuracy.
• Troubleshoot deployment, data, and deliverability issues and coordinate appropriate follow-up.
• Manage competing priorities across multiple brands, campaigns, and internal stakeholders.

Technology, Data & Cross-Functional Partnership

• Collaborate with technical and data partners on segmentation, marketing data, automation, and reporting needs.
• Convert marketing objectives into clear requirements for campaign development.
• Work closely with teams across Creative, Ecommerce, Merchandising, Marketing, and related functions.
• Ensure customer communications follow appropriate consent, opt-out, suppression, and compliance requirements.

QUALIFICATIONS:

• 5+ years of experience in CRM, lifecycle marketing, email marketing, retention marketing, or a related discipline.
• 1+ years of experience managing or leading team members, workflows, or campaign production.
• Strong hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
• Experience with tools and functionality related to email deployment, journey orchestration, automation, customer data, and mobile messaging.
• Experience building segmented audiences and working with customer or marketing data.
• Working knowledge of SQL as it relates to audience segmentation and campaign targeting.
• Familiarity with dynamic personalization languages such as AMPscript or comparable technologies.
• Experience managing large campaign volumes and multiple simultaneous deadlines.
• Strong understanding of email campaign QA and deployment best practices.
• Working knowledge of HTML and CSS for email troubleshooting.
• Bachelor's degree or equivalent professional experience.

PREFERRED EXPERIENCE:

• Experience working across multiple consumer or retail brands.
• Experience supporting centralized or shared marketing operations.
• Background in retail, ecommerce, consumer products, or another high-volume customer marketing environment.
• Experience executing SMS, mobile, or push notification campaigns.
• Familiarity with project and workflow platforms such as Workfront, Asana, Jira, Monday.com, or comparable tools.
• Salesforce Marketing Cloud certification is a plus.
• *Highly prefer candidates in Texas, Utah, and Tennessee*

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers