Email Marketing Specialist

Wiraa; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

Fully remote

Medical coverage from day one

401(k) with company match

Professional development opportunities

Job summary

Lakeview, a leading consumer direct marketing organization, seeks an Email Marketing Specialist to design, execute, and optimize email campaigns within Salesforce Marketing Cloud. You will collaborate across Design, Copy, and Data teams to personalize communications, improve engagement, and drive lead generation.

The role is fully remote in the United States with a salary range of $70,000–$90,000 plus an annual bonus.

Qualifications

• Bachelor’s degree in marketing or related field, or equivalent experience.
• Minimum 3 years’ email marketing experience with major platforms.
• Experience with HTML for email templates.
• Familiarity with SFMC components: Email Studio, Journey Builder, Content Builder.
• Strong analytics to derive insights and optimize campaigns.

Responsibilities

• Independently manage day-to-day email campaigns in Salesforce Marketing Cloud, including setup, segmentation, QA, testing, scheduling, deployment, and reporting.
• Evaluate objectives and data to determine segmentation, personalization, and targeting strategies.
• Develop, maintain, and optimize responsive email creatives and templates using basic HTML.
• Analyze performance and A/B tests to implement improvements.
• Support audience segment development for targeted communications.
• Maintain email marketing calendar with consistent naming and version control.
• Collaborate with Design, Copy, and Data teams to translate requirements into campaigns.
• Support initiatives like Lakeview Benefits and welcome series.
• Investigate rendering, data, and deployment issues and implement fixes.
• Handle ad hoc requests and other marketing projects as needed.
• Leverage AI and automation tools to improve execution and reporting.

Skills

Email marketing

Salesforce Marketing Cloud

Braze

Klaviyo

HTML

Analytics

Project management

Attention to detail

Communication

Education

Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or related field

High school diploma or GED

Tools

Salesforce Marketing Cloud

Klaviyo

Braze

AMPscript

Job description

About The Company

Lakeview is a leading organization committed to delivering innovative consumer direct marketing solutions. With a focus on leveraging cutting-edge technology and data-driven strategies, Lakeview supports a diverse range of business objectives including lead generation and customer engagement. Our team thrives on collaboration, creativity, and continuous improvement, fostering an environment where professionals can grow and make a measurable impact. We offer a fully remote work culture, competitive compensation, and a comprehensive benefits package designed to support the well‑being and success of our employees.

About The Company

Lakeview is a leading organization committed to delivering innovative consumer direct marketing solutions. With a focus on leveraging cutting-edge technology and data-driven strategies, Lakeview supports a diverse range of business objectives including lead generation and customer engagement. Our team thrives on collaboration, creativity, and continuous improvement, fostering an environment where professionals can grow and make a measurable impact. We offer a fully remote work culture, competitive compensation, and a comprehensive benefits package designed to support the well‑being and success of our employees.

About The Role

The Email Marketing Specialist will play a critical role within Lakeview's Consumer Direct Marketing organization by executing, managing, and optimizing email marketing campaigns. Reporting to the Senior Manager of Email Marketing, this role is responsible for overseeing the entire email campaign lifecycle within Salesforce Marketing Cloud. This includes audience segmentation, campaign development, quality assurance, testing, deployment, and performance reporting. The specialist will collaborate closely with cross-functional teams to create personalized email communications, improve campaign effectiveness, and utilize marketing automation and AI tools to enhance operational efficiency. This position offers a salary range of $70,000 to $90,000 plus an annual bonus and is fully remote.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent professional experience.
• High school diploma or GED equivalent required.
• Minimum of 3 years of experience in email marketing, with hands‑on experience using platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo.
• Proven experience managing email campaigns throughout the entire lifecycle, from planning through execution and reporting.
• Working knowledge of HTML for developing, editing, and troubleshooting responsive email templates.
• Experience with Salesforce Marketing Cloud’s Email Studio, Journey Builder, Content Builder, and AMPscript is preferred.
• Strong analytical skills to interpret campaign data, identify insights, and recommend actionable improvements.
• Excellent organizational, communication, and project management abilities, capable of managing multiple priorities in a fast‑paced environment.
• High attention to detail, especially in campaign quality assurance, personalization, content accuracy, and deployment.

Responsibilities

• Independently manage the day‑to‑day execution of email marketing campaigns within Salesforce Marketing Cloud, including setup, audience segmentation, QA, testing, scheduling, deployment, and performance reporting.
• Evaluate campaign objectives and audience data to determine segmentation, personalization, and targeting strategies that enhance customer engagement and lead generation.
• Develop, maintain, and optimize responsive email creatives and templates using basic HTML to ensure consistent rendering across devices and email clients.
• Analyze campaign performance and A/B testing results to recommend and implement improvements that increase engagement and conversion rates.
• Support the development and refinement of audience segments to deliver targeted, personalized communications.
• Maintain and organize the email marketing calendar, ensuring consistent naming conventions, version control, and campaign visibility.
• Collaborate with cross‑functional teams including Design, Copywriting, and Data to translate campaign requirements into effective email campaigns from concept to deployment.
• Support ongoing marketing initiatives such as Lakeview Benefits, soft‑touch campaigns, and welcome series.
• Investigate and resolve email rendering, data, personalization, and deployment issues, assessing impacts and implementing corrective actions.
• Manage ad hoc email requests and additional marketing projects as needed.
• Evaluate and leverage AI and marketing automation tools to improve campaign execution, reporting, and operational efficiency.
• Perform other duties as assigned to support marketing goals.

Benefits

• Competitive salary range of $70,000 to $90,000 plus an annual bonus.
• Fully remote work opportunity providing flexibility and work‑life balance.
• Comprehensive medical coverage starting on day one of employment.
• Company‑matched 401(k) retirement savings plan.
• Access to ongoing professional development and collaborative team environment.

Equal Opportunity

Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.