Email Marketing Specialist

TalentHop; United States; Presencial; USD 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical coverage starting day one

Company-matched 401(k)

Descripción de la vacante

TalentHop is seeking an Email Marketing Specialist to own the full lifecycle of email campaigns for lead generation and customer engagement. You will craft targeted messages, optimize templates, and leverage automation tools to improve performance across channels.

The role requires 3+ years in email marketing, HTML knowledge, and experience with Salesforce Marketing Cloud or similar platforms. Expect competitive salary and a 401(k) match.

Formación

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Responsabilidades

• Manage daily execution of email campaigns including setup, segmentation, QA, testing, scheduling, deployment, and reporting.
• Develop and optimize responsive email templates with basic HTML.
• Analyze campaign data and A/B test results to drive improvements.
• Maintain audience segmentation for targeted communications.
• Organize and oversee email marketing calendar and asset version control.
• Collaborate with Design, Copy, Data, and other teams to implement campaigns.
• Support marketing initiatives including welcome series and benefits communications.
• Troubleshoot rendering, data, personalization, and deployment issues.
• Handle ad hoc email requests and other marketing projects.
• Utilize AI and automation tools to enhance execution and reporting.

Conocimientos

Email marketing

Lifecycle campaigns

A/B testing

Audience segmentation

HTML for emails

Educación

Bachelor's degree in Marketing or related field

Herramientas

Salesforce Marketing Cloud

Braze

Klaviyo

AMPscript

Descripción del empleo

The organization operates within the consumer direct marketing industry, focusing on lead generation and customer engagement challenges. It addresses these challenges by executing and optimizing targeted email marketing campaigns using advanced marketing automation tools, including Salesforce Marketing Cloud and AI technologies, to improve campaign effectiveness and operational efficiency.

About the Opportunity:

The EMAIL MARKETING SPECIALIST is responsible for managing the entire email campaign lifecycle to support lead generation, customer engagement, and business objectives. This role ensures campaigns are well-targeted, personalized, and optimized for performance, collaborating with cross-functional teams to develop effective email communications and improve marketing automation processes.

Responsibilities:

• Manage daily execution of email marketing campaigns, including setup, audience segmentation, quality assurance, testing, scheduling, deployment, and reporting.
• Develop and optimize responsive email templates with basic HTML.
• Analyze campaign data and A/B test results to recommend improvements.
• Maintain and refine audience segmentation for targeted communications.
• Organize and oversee the email marketing calendar and asset version control.
• Collaborate with Design, Copywriting, Data, and other teams to implement campaigns.
• Support various marketing initiatives, including benefits communications and welcome series.
• Troubleshoot email rendering, data, personalization, and deployment issues.
• Handle ad hoc email requests and additional marketing projects.
• Utilize AI and automation tools to enhance campaign execution and reporting.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or related field, or equivalent professional experience; high school diploma or GED required.
• Minimum 3 years of email marketing experience with platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo.
• Experience managing full lifecycle email marketing campaigns.
• Knowledge of HTML for responsive email development and troubleshooting.
• Preferred experience with Salesforce Marketing Cloud tools like Email Studio, Journey Builder, Content Builder, and AMPscript.
• Strong analytical skills to interpret campaign data and provide actionable insights.
• Excellent organizational, communication, and project management abilities.
• High attention to detail in quality assurance and content accuracy.

Pay Range and Compensation Package:

• Salary range from $70,000 to $90,000, plus an annual bonus.
• Compensation varies based on experience, location, and other factors.
• Medical coverage starting on day one.
• Company-matched 401(k).

Equal Opportunity Statement:

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.