Email Marketing Specialist

Bayview Fund Management, LLC; Horsham (PA); Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

Medical coverage from day one

Company-matched 401(k)

Job summary

Lakeview is seeking an Email Marketing Specialist to own the end-to-end lifecycle of email campaigns within Salesforce Marketing Cloud. You will collaborate with Design, Copy, Data, and other teams to craft personalized messages, run testing, and optimize engagement and conversions.

The role is fully remote with a salary range of $70,000–$90,000 and an annual bonus. Benefits include medical coverage from day one and a company-matched 401(k).

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience.
• Minimum 3 years of email marketing experience with platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo.
• Experience managing email campaigns end-to-end from planning to performance reporting.
• Working knowledge of HTML for email templates.
• Experience with Salesforce Marketing Cloud components like Email Studio, Journey Builder, Content Builder, and AMPscript preferred.
• Strong analytical skills to interpret performance data and provide actionable insights.
• Excellent organizational and project management skills with ability to manage multiple priorities.

Responsibilities

• Execute, manage, and optimize email campaigns in Salesforce Marketing Cloud.
• Perform audience segmentation, QA, testing, deployment, and performance reporting.
• Develop personalized email communications with cross-functional teams.
• Leverage marketing automation and AI tools to enhance efficiency.
• Maintain email calendar and ensure version control across assets.
• Collaborate with Design, Copywriting, Data, and stakeholders from concept to deployment.
• Investigate and resolve email rendering, data, and deployment issues.
• Support ad hoc email requests and additional marketing projects.
• Evaluate AI tools and automation for campaign optimization.

Skills

Email marketing platforms

Salesforce Marketing Cloud

Braze

Klaviyo

HTML for emails

AMPscript

Journey Builder

Content Builder

Email Studio

Analytics

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Job description

Overview

The Email Marketing Specialist is responsible for executing, managing, and optimizing email marketing campaigns that support lead generation, customer engagement, and business objectives within Lakeview's Consumer Direct Marketing organization. Reporting to the Senior Manager, Email Marketing, this position manages the email campaign lifecycle within Salesforce Marketing Cloud, including audience segmentation, campaign development, quality assurance, testing, deployment, and performance reporting. The role collaborates with cross-functional partners to develop personalized email communications, improve campaign effectiveness, and leverage marketing automation and AI tools to enhance operational efficiency.

This is a fully remote position with a salary range of $70,000 to $90,000, plus an annual bonus. You'll also receive our excellent benefits package, which includes medical coverage starting on day one and a company-matched 401(k). Compensation may vary based on experience, location, and other job-related factors.

Responsibilities

• Independently manage the day-to-day execution of email marketing campaigns in Salesforce Marketing Cloud, including campaign setup, audience segmentation, quality assurance (QA), testing, scheduling, deployment, and performance reporting.
• Evaluate campaign objectives and audience data to determine appropriate segmentation, personalization, and targeting strategies that support customer engagement and lead generation.
• Develop, maintain, and optimize responsive email creatives and templates using basic HTML, ensuring consistent rendering and functionality across email clients and devices.
• Analyze campaign performance, assess A/B testing results, and independently recommend and implement improvements to enhance engagement, conversion rates, and overall campaign effectiveness.
• Support the development and refinement of audience segments to deliver targeted, personalized communications.
• Maintain and organize the email marketing calendar, ensuring campaign visibility, consistent naming conventions, and version control across email assets and campaigns.
• Collaborate with cross-functional teams, including Design, Copywriting, Data, and other stakeholders to translate campaign requirements and creative briefs into effective email campaigns from concept through deployment.
• Support ongoing marketing initiatives across various partners and customer audiences, including Lakeview Benefits, soft-touch campaigns, and welcome series.
• Independently investigate and resolve email rendering, data, personalization, and deployment issues, assessing potential impacts and determining appropriate corrective actions to ensure accurate and successful campaign execution.
• Manage and support ad hoc email requests and additional marketing projects as needed.
• Evaluate and leverage AI and marketing automation tools to improve campaign execution, reporting, and operational efficiency.
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience; High school diploma or GED equivalent required.
• Minimum 3 years of email marketing experience, including hands-on experience working with email marketing platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo.
• Experience managing email marketing campaigns across the full lifecycle, from planning and setup through execution and performance reporting.
• Working knowledge of HTML for developing, editing, and troubleshooting responsive email templates.
• Experience with Salesforce Marketing Cloud's Email Studio, Journey Builder, Content Builder, and AMPscript preferred.
• Strong analytical skills, with the ability to interpret campaign performance data, identify insights, and make actionable recommendations.
• Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail, particularly in campaign quality assurance, personalization, content accuracy, and deployment.

Lakeview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.

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