Email Marketing Specialist

Placements24; Roanoke (VA); Hybrid; USD 50,000 - 75,000; Full time

Benefits offered by this job

Remote role

Health insurance

Retirement contributions

Learning & development

Work-life balance

Job summary

Placements24 is seeking an experienced Email Marketing Specialist to join a fully remote marketing team. You will craft, implement, and optimize email campaigns to engage audiences, nurture leads, and drive conversions across devices.

The role requires 3+ years of email marketing experience, proficiency with Mailchimp/HubSpot, and strong copywriting and analytics skills. A remote-first culture emphasizes flexibility, autonomy, and customer-focused communications.

Qualifications

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 3+ years of email marketing experience with a strong campaign portfolio.
• Hands-on experience with Mailchimp, Constant Contact, HubSpot, or similar.
• Solid understanding of email marketing best practices, segmentation, and analytics.
• Excellent copywriting and editing skills for compelling messages.
• Familiarity with A/B testing and CRM integrations.

Responsibilities

• Develop, execute, and manage email campaigns from concept to completion.
• Write engaging email copy, subject lines, and CTAs.
• Segment lists and personalize campaigns for different audiences.
• Ensure templates are responsive across devices.
• Monitor open rates, CTRs, and conversions; analyze performance.
• Run A/B tests on subject lines, content, and send times.
• Ensure GDPR / CAN-SPAM compliance and deliverability standards.
• Collaborate with content and design teams to align with goals.
• Troubleshoot deliverability issues and platform functionality.

Skills

Email marketing

Campaign management

Segmentation

A/B testing

Copywriting

Analytics

CRM integration

Deliverability

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

Constant Contact

HubSpot

Job description

About the Role

Our client, a fast-growing SaaS company, is seeking a dedicated and detail-oriented Email Marketing Specialist to join their remote-first marketing team. This role is fully remote, offering unparalleled flexibility. You will be responsible for crafting, implementing, and optimizing email marketing campaigns that engage our audience, nurture leads, and drive conversions. This includes managing email lists, developing compelling content, ensuring campaign deliverability, and analyzing performance to continuously improve results. The ideal candidate has a strong understanding of email marketing best practices, experience with email marketing platforms, and a passion for creating targeted, personalized communication strategies. This is a fantastic opportunity to contribute significantly to customer acquisition and retention efforts in a dynamic, technology-driven environment.

Key Responsibilities

• Develop, execute, and manage email marketing campaigns from conception to completion.
• Create engaging and relevant email copy, subject lines, and calls-to-action.
• Segment email lists and personalize campaigns for different audience segments.
• Manage email templates and ensure responsive design across devices.
• Monitor campaign performance, analyze open rates, click-through rates, and conversion metrics.
• Implement A/B testing for subject lines, content, and send times to optimize performance.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Manage the email marketing platform (e.g., Mailchimp, SendGrid, HubSpot) and its features.
• Collaborate with the content and design teams to align email campaigns with overall marketing goals.
• Troubleshoot and resolve any issues related to email deliverability and platform functionality.

Requirements

• Bachelor's degree in Marketing, Communications, English, or a related field.
• Proven experience of at least 3 years in email marketing, with a strong portfolio of successful campaigns.
• Hands-on experience with email marketing platforms such as Mailchimp, Constant Contact, HubSpot, or similar.
• Solid understanding of email marketing best practices, segmentation, and analytics.
• Excellent copywriting and editing skills, with a strong ability to craft compelling messages.
• Familiarity with A/B testing principles and their application in email marketing.
• Understanding of CRM systems and how they integrate with email marketing platforms.
• Strong analytical skills and the ability to interpret data to drive campaign improvements.
• Ability to work independently and manage multiple projects in a remote setting.
• Knowledge of email deliverability best practices and compliance regulations.

Benefits

• This fully remote role offers a competitive salary and the flexibility to work from anywhere.
• Our client provides a comprehensive benefits package, including health insurance and retirement contributions.
• Opportunities for continuous learning and professional development are available.
• Employees benefit from a supportive, remote-first culture that emphasizes work-life balance and autonomy.