Email Marketing Specialist ( Talent pool)

Lago; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Lago is seeking a data-driven Email Marketing Specialist to plan, execute, and optimize email programs that drive engagement, retention, and revenue. You will own the lifecycle from planning to deployment, balancing creative copy with platform expertise and deliverability.

In this role, you’ll manage both one-time campaigns and automated flows, using data and experiments to improve results while ensuring compliance with CAN-SPAM and GDPR in a remote, globally distributed team.

Qualifications

• 2–4 years of hands‑on email marketing experience.
• 2+ years of experience with at least one major email marketing platform: Klaviyo, Mailchimp, HubSpot, ActiveCampaign or Similar platforms.
• Demonstrated experience building and managing automated email flows.
• Experience creating segmented campaigns.
• Strong email copywriting skills.
• Experience analyzing email campaign performance.
• Understanding of email deliverability and list hygiene.
• Knowledge of CAN-SPAM and GDPR requirements.
• Strong QA and attention to detail.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong English proficiency (B2-C1).

Responsibilities

• Plan and execute promotional campaigns, newsletters, lifecycle campaigns, and automated sequences.
• Manage campaigns from strategy through QA, deployment, and reporting.
• Ensure campaigns align with broader marketing and business objectives.
• Build and optimize automated flows, including: Welcome Series, Abandoned Cart, Post-Purchase, Browse Abandonment, Re-engagement / Win-back and Customer Lifecycle.
• Identify opportunities to improve the customer journey through automation.
• Develop audience segments based on behavior, demographics, purchase history, engagement, and lifecycle stage.
• Implement personalized messaging and dynamic content where appropriate.
• Write compelling, conversion-focused email copy.
• Collaborate with designers to develop engaging, mobile-responsive email templates.
• Maintain brand voice and messaging consistency.
• Monitor email deliverability and sender reputation.
• Manage suppression lists and inactive subscribers.
• Conduct regular list hygiene and identify potential deliverability risks.
• Follow email marketing best practices.
• Conduct A/B tests across: Subject lines, CTAs, Content, Send times, Offers, Segments.
• Use test results to develop a structured optimization strategy.
• Monitor and report on: Open Rate, Click-Through Rate, Conversion Rate, Revenue per Email, Unsubscribe Rate, Bounce Rate and Deliverability.
• Translate performance data into actionable recommendations.
• Ensure campaigns follow CAN-SPAM and GDPR compliance.

Skills

Email marketing

Klaviyo

Mailchimp

HubSpot

ActiveCampaign

A/B testing

Analytics

Tools

Klaviyo

Mailchimp

HubSpot

ActiveCampaign

Job description

Email Marketing Specialist

Remote: Latin America, Philippines, Eastern Europe

Schedule: Full time and Part Time availability

Salary: USD negotiable based on experience.

Join the HireLago Vetted Talent Network

Looking for your next career opportunity with innovative global companies?

HireLago is a curated talent marketplace that connects exceptional professionals with fast growing companies across the U.S. and internationally. We don’t just collect resumes, we carefully vet candidates to ensure they are ready to stand out when opportunities arise.

By applying to this role, you’ll have the opportunity to:

• Complete an interview with our recruiting team.
• Become part of our exclusive vetted talent community.
• Be considered for current and future opportunities that match your skills and experience.
• Gain visibility with our hiring partners, who actively search our marketplace for qualified professionals.

Our partners hire across a wide range of functions, including Operations, Customer Success, Marketing, Sales, Finance, HR, IT, Engineering, E-commerce, Executive Support, and more.

Whether you’re actively looking for a new role or simply want to be ready when the right opportunity comes along, joining the HireLago talent network is a great way to get noticed.

About the Role

We are looking for a data-driven and creativeEmail Marketing Specialistto plan, execute, and optimize email marketing programs that driveengagement, customer retention, and revenue.

This role owns the email marketing lifecycle from campaign planning and audience segmentation through copywriting, deployment, testing, and performance analysis. The ideal candidate combines strong marketing instincts with technical platform expertise and a solid understanding of deliverability and list health.

The successful candidate will be comfortable managing bothone-time campaigns and automated lifecycle flows, while continuously using data and experimentation to improve results.

Key Responsibilities

Email Campaign Management

• Plan and execute promotional campaigns, newsletters, lifecycle campaigns, and automated sequences.
• Manage campaigns from strategy through QA, deployment, and reporting.
• Ensure campaigns align with broader marketing and business objectives.

Email Automation & Lifecycle

• Build and optimize automated flows, including: Welcome Series, Abandoned Cart, Post-Purchase, Browse Abandonment, Re-engagement / Win-back and Customer Lifecycle
• Identify opportunities to improve the customer journey through automation.

Segmentation & Personalization

• Develop audience segments based on customer behavior, demographics, purchase history, engagement, and lifecycle stage.
• Implement personalized messaging and dynamic content where appropriate.

Copywriting & Creative

• Write compelling, conversion-focused email copy.
• Collaborate with designers to develop engaging, mobile-responsive email templates.
• Maintain brand voice and messaging consistency.

Deliverability & List Health

• Monitor email deliverability and sender reputation.
• Manage suppression lists and inactive subscribers.
• Conduct regular list hygiene and identify potential deliverability risks.
• Follow email marketing best practices.

Testing & Optimization

• Conduct A/B tests across: Subject lines, CTAs, Content, Send times, Offers, Segments
• Use test results to develop a structured optimization strategy.

Analytics & Reporting

• Monitor and report on:Open Rate,Click-Through Rate, Conversion Rate, Revenue per Email, Unsubscribe Rate, Bounce Rate and Deliverability.
• Translate performance data into actionable recommendations.

Compliance

• Ensure campaigns follow applicable email marketing regulations, including CAN-SPAM and GDPR.

• 2–4 years of hands‑on email marketing experience.

• 2+ years of experience with at least one major email marketing platform: Klaviyo, Mailchimp, HubSpot, ActiveCampaig or Similar platforms

• Demonstrated experience building and managing automated email flows.

• Experience creating segmented campaigns.

• Strong email copywriting skills.

• Experience analyzing email campaign performance.

• Understanding of email deliverability and list hygiene.

• Knowledge of CAN-SPAM and GDPR requirements.

• Strong QA and attention to detail.

• Ability to manage multiple campaigns and deadlines simultaneously.

• Strong english proficiency (B2-C1)
  Nice-to-Have Qualifications

• StrongKlaviyoexperience

• Ecommerce or DTC email marketing experience.

• HTML/CSS knowledge for email customization.

• SMS marketing experience.

• Advanced segmentation and personalization.

• Lifecycle marketing experience.

• Experience developing structured A/B testing programs.

• Experience with revenue attribution and ecommerce analytics.

• Experience integrating email with broader CRM/customer data.

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.