Email Marketing Specialist

Optomi; New York (NY); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

The right candidate will enjoy fast‑p…

Job summary

Optomi, in partnership with a leading entertainment and media organization, is seeking an experienced Email Marketing Specialist to support transactional messaging across high-volume customer communications. The role requires hands-on HTML email development, template scripting, dynamic data, and QA.

You will collaborate with Product, Marketing, Design, Data, and other cross-functional teams to translate designs into production-ready email code, troubleshoot rendering issues across environments,

Qualifications

• 5+ years in marketing operations, analytics or equivalent
• 3+ years working in or managing agile teams
• Applied coding of template scripting languages (Liquid, Handlebars)
• Expert knowledge of messaging best practices (email, push, in-app)
• Experience running experiments to minimize bias in design
• Certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe)
• Working knowledge of SQL

Responsibilities

• Build and maintain transactional emails using HTML
• Perform quality assurance, testing, and deployment of transactional emails
• Work with data and platform teams to support dynamic data integrations
• Support billing, compliance, purchase confirmations, and other transactional communications
• Partner with product managers on new email requests and enhancements
• Assist with migration of transactional emails between platforms
• Support redesigns and implementation of a new modular framework for transactional emails

Skills

Email operation

Agile teams

Template scripting

Experimentation

Quality assurance

SQL

Tools

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

HTML

Liquid/Handlebars

Job description

Optomi, in partnership with a leading entertainment and media organization, is seeking an experienced Email Marketing Specialist to support transactional messaging operations across high-volume customer-facing communications. Candidates must have strong hands‑on experience with HTML email development, template scripting, dynamic data, and email quality assurance. The right candidate will be comfortable translating designs into production‑ready email code, troubleshooting rendering issues across environments, working with cross‑functional teams, and managing multiple priorities in a fast‑paced environment.

What the right candidate will enjoy!

• The opportunity to work on high‑volume transactional messaging that directly impacts customer communications and experiences!
• A fast‑paced environment where technical email development, quality, and attention to detail directly impact results!
• The opportunity to collaborate with Product, Marketing, Design, Data, and other cross‑functional teams to develop and improve messaging solutions!
• The ability to work independently, manage competing priorities, and deliver high‑quality solutions with limited supervision!
• The opportunity to contribute to messaging redesigns, new frameworks, experimentation, and process improvements!

Experience of the right candidate:

• 5+ years of work experience in marketing operations, analytics, or equivalent applied roles.
• 3+ years of experience working in and/or managing agile teams.
• Applied coding of template scripting languages (e.g., Liquid, Handlebars).
• Expert knowledge of messaging best practices (email, push, in‑app).
• Expert in conducting experiments to minimize bias against the experimental design.
• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager).
• Working knowledge of SQL.

Responsibilities of the right candidate:

• Building and maintaining transactional emails using HTML.
• Performing quality assurance, testing, and deployment of transactional emails.
• Working with data and platform teams to support dynamic data integrations and email deployments.
• Supporting billing, compliance, purchase confirmation, and other customer‑facing transactional communications.
• Partnering with product managers on new email requests and enhancements.
• Assisting with the migration of transactional emails from Salesforce to UMP.
• Supporting redesign initiatives and implementation of a new modular framework for the company’s transactional emails.