Email Developer

Compunnel, Inc.; Orlando (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading marketing firm is seeking an Email Developer to build and optimize email campaigns. The role involves collaborating with teams to enhance performance and requires at least 3 years of experience in email marketing. Ideal candidates will have a strong attention to detail, excellent communication skills, and proficiency in email marketing platforms. Join a fast-paced environment focused on delivering high-quality and engaging communications.

Qualifications

• 3+ years of experience in email marketing or related fields.
• Knowledge of email testing and optimization best practices.
• Ability to meet tight deadlines in a dynamic environment.

Responsibilities

• Plan, execute, and optimize end-to-end email marketing campaigns.
• Collaborate with digital marketing teams to align on the email calendar.
• Analyze performance of past campaigns and share insights.

Skills

Email marketing

Analytical skills

Attention to detail

Communication skills

Organization

Education

Bachelor’s degree in marketing or communications

Tools

Email marketing platforms

Project management tools (Jira)

Google Analytics

Job description

The Email Developer is responsible for building, optimizing, and executing email campaigns to deliver engaging and effective communications.

This role collaborates with cross-functional teams to enhance email marketing performance, create visually appealing and personalized content, and ensure adherence to email best practices.

The ideal candidate is technically minded, detail-oriented, and able to organize and deliver work effectively in a fast-paced environment.

Key Responsibilities

• Plan, execute, and optimize end-to-end email marketing campaigns.
• Collaborate with digital marketing teams and stakeholders to align on the email calendar and manage assigned projects.
• Analyze performance of past campaigns to identify improvements and share insights with teams and leadership.
• Partner with technical email development teams to enhance capabilities, streamline processes, and improve outcomes.
• Create presentations highlighting email performance, wins, and learnings for stakeholders and leadership.

Required Qualifications

• Bachelor’s degree in marketing, communications, or equivalent experience.
• 3+ years of experience in email marketing or related fields.
• Experience working with email marketing platforms (Responsys, Silverpop, MessageGears, SendGrid; Salesforce Marketing Cloud preferred).
• Knowledge of email testing and optimization best practices.
• Strong organizational and communication skills with the ability to partner with multiple stakeholders.
• Ability to meet tight deadlines in a dynamic environment.
• Knowledge of project management tools (Jira preferred).
• Exceptional attention to detail and commitment to delivering high-quality work.

Preferred Qualifications

• Experience with HTML and CSS coding for email development.
• Experience designing mobile-first and responsive email templates.
• Experience with tagging and tracking tools (Google Analytics, Google Tag Manager, Adobe Analytics preferred).
• Experience with third-party email tools such as Litmus, SparkPost, or Movable Ink.
• Basic proficiency in AmpScript or similar personalization languages.
• Understanding of SQL (preferred but not required).
• Knowledge of compliance principles such as CAN-SPAM and GDPR.