Email Marketing & Paid Media Strategist

Leupold & Stevens; Beaverton (OR); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health and dental insurance

Training & professional development

Tuition reimbursement

401K with company contributions up to

Profit sharing

Product discounts

Job summary

Leupold + Stevens, Inc. in Beaverton, Oregon is seeking an Email Marketing & Paid Media Specialist. You will own email and SMS campaigns, manage paid media, and collaborate with design, agencies, and content teams to deliver on-brand, performance-driven results.

You will design campaigns, write copy, build segments, monitor performance, and report insights to leadership, while maintaining calendars and adhering to brand standards.

Qualifications

• BA/BS in Marketing or related field, or equivalent experience.
• 2–4 years in email marketing and/or paid digital campaigns.
• Hands-on with an email service provider; Klaviyo a plus; build segments, flows, campaigns from scratch.
• Write clean, on-brand email copy and design simple header graphics with Adobe Creative Suite.
• Understanding of paid social and programmatic display/CTV; ability to organize a campaign plan.

Responsibilities

• Design email and SMS campaigns and automated flows in Klaviyo, from build through send.
• Write email copy that fits Leupold's voice.
• Design header graphics and visual elements for campaigns.
• Maintain email templates across devices.
• Build and optimize list segments and targeting for lifecycle messaging.
• Monitor deliverability, opens, clicks, and list health; fix issues before send.
• Run A/B tests and apply learnings to campaigns.
• Maintain the email and SMS calendar aligned with product launches and promotions.
• Project manages paid media efforts including social, programmatic displays, and CTV campaigns.
• Coordinate assets with design/production and ensure on-schedule delivery.
• Organize budget allocation and campaign strategy with agencies; track spend and pacing.
• Report campaign performance to leadership using GA4 and Klaviyo; suggest budget/channel shifts.
• Collaborate with Sr. Digital Marketing Specialist on website/ecommerce priorities and brand alignment.

Skills

Email marketing

Paid media

Klaviyo

Adobe Photoshop

Adobe Illustrator

Budget management

Data analysis

Campaign planning

Education

BA/BS in Marketing

Tools

Klaviyo

Adobe Photoshop

Adobe Illustrator

Job description

Leupold + Stevens, Inc. in Beaverton, Oregon is seeking an Email Marketing & Paid Media Specialist. You will own email and SMS campaigns, manage paid media, and collaborate with design, agencies, and content teams to deliver on-brand, performance-driven results.

You will design campaigns, write copy, build segments, monitor performance, and report insights to leadership, while maintaining calendars and adhering to brand standards.