Email Marketing & Lifecycle Optimization Specialist

Bass Pro, LLC; Springfield (MO); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k Retirement Savings

Paid holidays

Paid vacation

Job summary

Bass Pro Shops Base Camp in Springfield, MO seeks an Email Marketing Specialist to lead email and digital communications. You will own email programs, coordinate with design, merchandizing, copywriting, and IT teams to drive campaigns end-to-end.

The role also supports SMS and push channels, and develops segmentation and data strategies to improve customer retention and loyalty across Bass Pro brands.

Qualifications

• Background in Marketing, Mass Communications or Public Relations.
• Experience with email marketing, SMS, or push notifications preferred.
• Basic knowledge of HTML/CSS and Adobe Suite is a plus.

Responsibilities

• Drives interactive communications across online and mobile channels to support marketing.
• Develops and maintains best-in-class email marketing programs.
• Manages email campaigns from start to finish (scheduling, coding, testing, deployment).
• Analyzes emails to maximize layout, graphics, and links for sales potential.
• Collaborates with IT and Contact Center on order-related emails.
• Assists with SMS and push notification programs as new channels.

Skills

Email marketing

Project management

Data analysis

CRM basics

Education

Bachelor's degree in Marketing, Mass Communications, or Public Relations

Tools

Adobe Photoshop

Dreamweaver

Illustrator

HTML/CSS

Job description

Bass Pro Shops Base Camp in Springfield, MO seeks an Email Marketing Specialist to lead email and digital communications. You will own email programs, coordinate with design, merchandizing, copywriting, and IT teams to drive campaigns end-to-end.

The role also supports SMS and push channels, and develops segmentation and data strategies to improve customer retention and loyalty across Bass Pro brands.