Email & SMS Marketing Lead — Campaigns & Growth

Portland Trail Blazers; Portland (OR); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Salary Range: $65,000 - $70,000 annual

Retirement Plan

Paid Maternal & Parental Leave

Wellness Perks

Tuition Reimbursement

Free Parking + Discounted Mass Transit

Discounted & Complimentary Tickets

Job summary

The Portland Trail Blazers are seeking an Em ail Marketing Specialist to lead email and SMS campaigns, nurture programs, and audience segmentation. You will own day-to-day production, collaborate across teams, and optimize personalized communications across channels.

Ideal candidates bring hands-on experience with Knak, Marketo, and marketing automation, plus skills in analytics, testing, and data-driven improvements. Strong project management and adaptability are required.

Qualifications

• Experience creating, editing and executing email campaigns using platforms like Knak or Marketo.
• Hands-on experience with marketing automation platforms (campaign setup, scheduling, nurture, personalization).
• Knowledge of SMS marketing strategy, audience segmentation, and compliance.
• Ability to coordinate deadlines across internal teams and external partners.
• Knowledge of audience segmentation, list hygiene, deliverability (SPF, DKIM and DMARC).
• Ability to interpret data, run tests and translate results into improvements.

Responsibilities

• Execute and schedule email and lead nurture campaigns in Marketo and other platforms.
• Create emails using Knak with brand-aligned copy and templates.
• Own day-to-day campaigns from brief to launch.
• Maintain email/SMS production calendar and track metrics.
• Quality-check emails and SMS for copy, links, personalization, accessibility.
• Develop and implement SMS marketing strategy; drive fan engagement.
• Maintain audience segmentation and list hygiene; align with BI/CRM.
• Build nurture programs and customer journey automations; apply A/B testing.
• Troubleshoot campaign issues and ensure compliance.
• Report results and document workflows.

Skills

Email marketing

Marketing automation

SMS marketing

Audience segmentation

A/B testing

Project management

Collaboration

Data analysis

HTML/CSS

Tools

Knak

Marketo

SQL

Excel

Job description

The Portland Trail Blazers are seeking an Em ail Marketing Specialist to lead email and SMS campaigns, nurture programs, and audience segmentation. You will own day-to-day production, collaborate across teams, and optimize personalized communications across channels.

Ideal candidates bring hands-on experience with Knak, Marketo, and marketing automation, plus skills in analytics, testing, and data-driven improvements. Strong project management and adaptability are required.